Dubai, United Arab Emirates
I am a self-starter, results driven MBA graduate seeking to help businesses drive growth through innovation, combining nine years’ international experience in ICT with business acumen and a passion for technology. Collected, agile and team oriented leader with strong product & partnerships management and relationship building capabilities. Specialties: Partnerships & Business Development, Product Management and specification. Leadership, Strategic Agility, Team Player, Team Building. Fluent in English, French and Arabic.
• Leading the business messaging sales strategy for Meta across EMEA, focusing on WhatsApp for Business API. • Driving go-to-market initiatives and monetization strategies across key sectors, including eCommerce, Retail, Travel, BFSI, and Logistics industries. • Fostering growth in business messaging product adoption across all sectors.
I'm part of Facebook's GBG organization where I provide media strategy, thought leadership and consultancy for best in-class advertisers in the MENA region. I head up Facebook Digital Services and partner with the biggest and most influential advertisers in MENA, help them grow by adopting the best match Facebook solutions and making sure they're present where today's consumers are.
Developing and maintaining strategic partnerships to drive growth for Anghami, the first legal music streaming platform and digital distribution company in the Arab World region.
• Developed the strategy and specified EMM product across 3 EU countries by teaming up with Orange Group in France. • Partnered with strategic companies such as Apple, Google (Android for Work), Samsung, and Sony in enterprise mobility management program. Analyzed API’s and requested joint validation and customization. • Released 3 major product versions per year by managing a team of 20 developers, designers and system integrators. • Analyzed consumer market trends and designed marketing plans to bolster sales based on customers interviews conducted more than 3 times per year, and optimize customers’ experience. • Maximized clients’’ knowledge by conducting workshops for 10+ telecom professionals at operators’ premises. • Communicated with stakeholders and been main contact for product’s enquiries and features for 3000+ SME’s. • Managed products lifecycle, releases and roadmaps, and drove specifications, developments and rollouts. • Introduced and implemented agile product/project management at Invigo using Jira for successful product releases.
• Lead and trained a team of 7 system and support engineers, and allocated on site resources. • Managed Device Management and Roaming projects for 40+ leading mobile operators in EMEA and Asia. • Compiled project plans and monitored project launch, platforms migration and customer relationships. • Traveled 70% of the time to mobile operator’s site to ensure project follow-up and successful launch. • Main accounts: Orange (EMEA), Vimpelcom, Zain, Ooredoo, Deutsche Telekom, Telia Sonera
• Implemented Invigo’s Value Added Services on site, and configured all system components for 40+ operators. • Integrated products with core network nodes following standard signaling protocols. Extensive experience in manipulating big data information using SQL across different databases (Oracle, MySQL, PostgreSQL). • Organized customer trainings for 30+ operations engineers, customer care agents and marketing teams; increased employee knowledge and technical skills.