United Kingdom
I’m an energetic, driven and delivery-focused global business leader with specific expertise in driving brand growth through the development and delivery of multi-platform marketing strategies and campaigns. I’m at my best in dynamic global team environments, delivering data-driven campaigns, and executing innovative communication strategies & creative campaigns to achieve global business objectives. My approach to work (underpinned by my sporting career) is driven by a passion for empowering teams and fostering collaboration to achieve excellence. I am deeply committed to teamwork and the spirit of competition. With a unique perspective, shaped by international experience across multiple markets and industries, I bring a dynamic understanding of consumer behavior, luxury branding, and digital marketing innovation.
Reporting to CEO & member of Executive Leadership team, leading Marketing & Brand, Digital (eCom P&L, UX & UI), CRM, Customer & Retail, PR & Communications and Creative.
Reporting to CEO, member of the Global Leadership team and responsible for Global Marketing department of 50+ including: Creative & Brand, Analytics & Insights, Marketing Communications and Partnerships & collaborations. Responsible for driving Global Marketing strategy, delivering integrated and full funnel campaigns, growth marketing, multi-category go-to-market planning & execution to deliver against global business objectives.
Reporting to Chief Marketing + Digital Officer, leading and guiding a diverse team of 30+ across Marketing, Brand + Communications; Brand Strategy + Planning, Media, CRM, Retail Activation, Visual Merchandising, PR, Events, Social Media, Influencers and strategic partnerships.
Competed on the world stage of International Hockey for over a decade achieving 97 caps. Participated in Glasgow (2014) and Delhi (2010) Commonwealth Games, as well as Champions Challenge 1, World Cup Qualifiers, World League and European Tournaments.