Greater Buenos Aires
Working directly with COO, providing strategic analyses that guide profitability, retention, and expansion. Lead a 6-person operations data team covering CX, Menu strategy, Chef marketing, and Board/OKR reporting. Deliver executive-ready insights on customer engagement patterns, market expansion, and business risks. Align cross-functional teams with COO’s priorities to drive operational efficiency and sustainable growth.
Led data strategy & experimentation efforts, designing A/B testing frameworks and improving funnel conversion by 20%. Developed and implemented DBT models in Snowflake, ensuring scalable and reliable data pipelines. Built LTV:CAC and retention analytics, optimizing budget allocation for paid & organic growth. Integrated machine learning models (pLTV, MMM, MTA) into marketing attribution and forecasting. Managed a team of 3 analysts, setting priorities and aligning with leadership on strategic goals.
Establish and Lead the Business Data Analysis Team for the "Mercado Shops" Vertical: Form a dedicated team to provide business data analysis for the Mercado Shops vertical. Collaborate closely with C-Level executives to organize and prioritize strategic initiatives. Deliver analyses that enhance the understanding of buyer and seller behavior in Mercado Shops. Develop strategic dashboards focused on business sustainability. Regularly monitor key business metrics such as CRV, GMV, traffic, and seller acquisition. Create forecasts for critical business metrics and identify potential issues across various business units of Mercado Shops. Lead and support the professional development of team members (4 people).
Founder Team - BI team in Argentina for a local start-up, with a strong international presence. - Provide support to various business units - Marketing, Business Development, Product, Ops, Logistics - in the definition, analysis and monitoring of key KPIs for decision making that contribute to sustainable business development. - Serve as an internal consultant to simplify complex analyses into clear insights that guide business decisions. - Lead cross-business, high impact projects. - Investigate opportunities for improvement and growth within the company. - Develop daily, monthly and weekly reports and dashboards for all business units. - Helped create and currently manage the BI team, consisting of 6 people. I’m in charge of distributing assignments, assisting and supporting the whole team both on day-to-day responsibilities and individual career plans.
Marketing Data Analyst focused on engagement and growth, particularly user acquisition and retention. - Measured and analyzed user behavior for the creation and optimization of push notification and email journeys. - Generated insights that allowed for a better understanding of business opportunities. - Researched growth opportunities and participated in the exploration and implementation of marketing campaigns to address these. - Tracked and measured business KPIs (Orders, GMV, CR, CPO, CPI, CPR, etc). - Broke down complex analysis into clear insights to be communicated to non-technical stakeholder through the advanced use of technical resources such as SQL, Tableau as well as storytelling techniques to induce a better understanding.