Las Palmas de Gran Canaria, Canary Islands, Spain
Marketer with 17 years of experience in electronics, FMCG, car, toy and fashion industry. MA in Marketing Communications. Korean language teacher with certificate.
• Marketing communication planning for a successful launch of Playshifu brands (Plugo, Orboot and Tacto) in Korea including both online and offline channels. • Brand positioning as educational toy, not just a simple toy, based on Korean market’s characteristics and consumer needs. • Brand tagline development for an effective brand communication. • Production of brand PR video to increase brand awareness supported with ad spend on digital media such as Instagram and Youtube. • Demonstation event management at kids fairs and shopping malls. • POSM development for offline channels such as ToysRus and bookstores. • Product specification page development for crowd funding and online shopping malls.
• Strategic planning for BTS dolls launch in Korea thru continuous communication with global team in the U.S. • Planning including product portfolio, forecast, supply chain management, trade marketing, consumer communication (viral, sales promotion, digital marketing, PPL, etc.) • Budget management – full year planning and monthly monitoring – not for only BTS brand but also all Mattel brands such as Barbie, Hotwheels, Octonauts, MEGA, etc. • Campaign planning in liaison with licensor’s (Big Hit’s) strict brand guidelines.
• Annual Australian Wine Grand Tasting 2018 and Education Fair 2018 event management support at Le Meridien Hotel Seoul and COEX respectively. • Branding material development based on Austrade’s global brand guidelines for the event venue, PR release writing, onsite support and management during the event, development of sales aids for distribution. • Publication development targeting Australian start-ups and SMEs who seek opportunities to start business in Korea.