Brussels, Brussels Region, Belgium
Product Marketing Specialist with 4 years of experience in dynamic, fast-paced environments across Europe. Proven track record in go-to-market strategy, cross-functional collaboration, and data-driven marketing. Skilled in analyzing market trends, leading campaigns, and crafting compelling product positioning to drive growth and engagement. Multilingual and highly adaptable, with a strong focus on execution and results.
• Developed and executed go-to-market strategies for two major product launches • Collaborated with cross-functional teams across sales, product, marketing, and creative to ensure campaign consistency and effectiveness • Worked on marketing campaigns across digital and offline channels, boosting brand engagement and market share in key regions • Conducted in-depth customer and competitive analysis to shape value propositions and feature positioning • Created product training content deployed across 30+ countries, increasing dealer engagement and knowledge retention. • Used Power BI to monitor marketing initiative performance, delivering insight-driven recommendations to senior stakeholders and continuously optimizing campaigns • Supported press events and product releases to elevate brand visibility across Europe
• Assisted in the execution and monitoring of product marketing strategies across 15+ EMEA markets • Led monthly business reporting on brand and market performance (sell-in/sell-out) using NPD and SAP, and analyzed data to extract actionable insights on category performance, brand health, and growth opportunities • Conducted post-launch tracking and business performance reviews to guide future marketing actions • Helped organize creative events to support key product launches and increase market engagement
• Collaborating with all relevant departments and divisions within Toyota Motor Europe and with National Marketing & Sales Companies (NMSC) across 30 countries, to secure successful launches of new models and lifecycle actions of existing ones • Adopting standardised planning process and launch best practices when working with different teams • Performing Competitor and Market analysis (e.g, volume mix, pricing, positioning, communication) using software such as JATO and TM1 • Executing Data Analysis and creating reports
• Supported marketing and strategic consulting activities in the healthcare industry, conducting market and competitor analysis • Assisted in planning and executing promotional activities, including preparing presentations and campaign materials • Reported to Top Management contributing insights for strategic decision-making and campaign planning
I worked as an Au Pair in Ireland through a volontary work platform called Workaway.