Los Angeles, California, United States
As an innovative, data-driven professional, I bring analytical and strategic expertise with a proven track record in data modeling, sales planning, and growth optimization across both DTC and B2B markets. I specialize in leveraging data-driven insights to shape content and distribution strategies, streamline processes, and enhance decision-making. My work has empowered cross-functional teams to make faster, smarter decisions, driving business growth and strategic alignment across global markets. Previously working as a Content Strategy & Sales Planning Analyst at Amazon MGM Studios, I showcased expertise in the Linear, SVOD, AVOD, and FAST landscapes while playing a pivotal role in aligning content strategy with global sales efforts. I’ve developed dynamic Tableau dashboards that offer real-time visibility into franchise performance, licensing patterns, and key performance indicators (KPIs), enabling distribution teams to identify and capitalize on revenue opportunities. Core Competencies: 🟦 Content Strategy 🟦 Sales Planning 🟦 Data Analysis 🟦 Business Intelligence 🟦 Cross-Team Collaboration 🟦 Data-Driven Insights 🟦 Forecasting & Trend Analysis 🟦 Audience Insights 🟦 Strategic Planning 🟦 Licensing Optimization 🟦 KPI Reporting 🟦 Dashboard Development Tools: Tableau | AWS (Redshift, SageMaker) | Snowflake | Jupyter Notebook (Pandas, NumPy, Scikit-learn) | Excel | MicroStrategy
- Lead content strategy and greenlight evaluation for Amazon Music’s opportunistic programming portfolio, driving high-impact investment and partnership decisions across live and original content. - Advise VP+ leadership through strategic business cases incorporating audience forecasting, financial modeling, and risk assessment to inform content investment priorities. - Own end-to-end strategic partnerships and deal execution with talent agencies, promoters, and production partners across global content initiatives. - Architected and scaled the strategic vision for series: Amazon Music presents, establishing the franchise as a core evergreen content model supporting service growth and long-term global expansion.
- Expertise in Linear, SVOD, AVOD, and FAST landscapes. - Align content strategy with global sales efforts. - Develop and manage dynamic Tableau dashboards for real-time insights into franchise performance, licensing patterns, and KPIs - Enable distribution teams to identify and capitalize on revenue opportunities.
Improved the CTR by 10% by refining the current search ranking system using Learning to Rank algorithm