Greater Toronto Area, Canada
Lead comprehensive marketing strategy for a student-run tech club partnering with non-profits for pro bono projects. Manage and mentor a team of marketing and design volunteers across content creation, design, and communications. Use Meta Business Suite to manage analytics and schedule posts across Instagram and LinkedIn while creating marketing materials aligned with brand guidelines. Coordinate recruitment campaigns, develop promotional content for project launches and events, and track marketing KPIs including application numbers, event attendance, and social media engagement metrics.
Develop and execute email marketing automation flows and sequences, including re-engagement and nurture campaigns, to drive subscriber retention and conversions. Write compelling email copy and design automated sequences using marketing automation tools, applying data-driven insights to optimise performance and engagement.
Execute email marketing campaigns including weekly newsletters and product launches using data-driven insights and A/B testing. Optimize blog content for search visibility through keyword research, on-page SEO, and schema markup. Build conversion-focused sales pages while implementing technical SEO and analytics tracking. Manage Google Analytics to monitor website performance and user behaviour, leveraging insights to inform content strategy across email, blog, and web channels.
Volunteer at a non-profit organization supporting community initiatives and social impact programs. Coordinate marketing campaigns across social media, grassroots, print, and web channels from planning through execution. Develop content strategies and create engaging graphics and copy for digital platforms. Conduct market research and competitive analysis to identify trends and provide optimization recommendations. Build and maintain relationships with brand partners and vendors while supporting partnership development initiatives.