Elena Surcheva

About

Specialties: Digital analytics, digital marketing, search engine marketing (SEO and PPC), media and campaign analytics and optimization, email marketing, market research, social media, mobile and video advertising

Experience

• Co-founder and Director, Digital Marketing and Analytics at Iridia Consulting
  2011 - Present · 15 yrs 6 mos

• Online Tutor for the Award for Achievement in Web Analytics program at University of British Columbia
  2011 - Present · 15 yrs 6 mos

  Engage students, facilitate learning and grade performance by sharing industry insights and best practices.

• Mogo (7 yrs 11 mos)
  • Director, Digital Analytics
    May 2017 - Jan 2023 · 5 yrs 9 mos

  • Manager, Digital Analytics
    Mar 2015 - May 2017 · 2 yrs 3 mos

• Market Research Manager - Interactive Marketing and Web Analytics at TELUS
  2004 - 2011 · 7 yrs

  - web analytics - digital marketing - search engine marketing - social media - campaign optimization - measuring and improving marketing ROI

• Market Research Officer at Knowledge Network Corporation
  2003 - 2004 · 1 yr

  - market research - audience research - TV programming analysis - web analytics