Greece
Over 15 years of experience in the area of Marketing, in both local and multinational environments, has qualified me to design & implement effective integrated marketing strategies, develop new products/services/holistic value propositions and as a result optimize product/segment metrics, increase market share and further expand an organization’s presence in the market. My core areas of expertise include: Product & Service Development | Segment Development | Brand Strategy | Budgeting | Commercial Plan | Customer Journeys | Event Based Campaigns | Product/Segment Metrics & Analytics | Digital Sales | Profit & Loss Management | Project Management | Net Promoter Score Management | Market Research | Competition Analysis | Internal Communication and more My key strengths are: 🗸 Customer oriented way of thinking & acting 🗸 Multitasking 🗸 Time Management & Organizational Skills 🗸 Effective work under pressure & Can Do Attitude 🗸 Strong analytical/financial skills 🗸 Strong sense of ownership 🗸 Team player spirit
• Design, implement & enhance value proposition and go to market strategy for each segment • Develop commercial plan, oversee implementation, monitor progress & proceed to corrective actions • Design end-to-end commercial customer journeys & event-based campaigns • Monitor key performance metrics & clientele evolution • Gather market trends & input from channels to identify areas of improvement • Develop commercial proposals & business initiatives for the management Selected Achievements: -------------------------------- 🗸 Successful launch a value proposition for the Youth segment, resulting in 40% CSI increase 🗸 Design & implement a successful methodology for in-branch management of the Top IB clientele 🏆 SILVER | Digital Media Awards 2017 “Best Commercial use of Data – Youth Prepaid Promo” 🏆 BRONZE | Digital Media Awards 2017 “Best Engagement Strategy – Youth Prepaid Promo”
• Design & develop new products and/or adjustments of existing ones to fit the needs of customers • Formulate specific targets & budget per product & channel • Monitor KPIs, flag performance challenge & execute corrective actions to ensure products targets are reached • Design annual commercial plan, ensure successful execution of commercial actions & monitor results to propose enhancements Selected Achievements: -------------------------------- 🗸Successful relaunch of Eurobank Debit cards, leading to +75% in Purchase Turnover 🗸Development of a credit & debit card targeting one of the most valuable segments of the bank’s clientele (Personal Banking/Affluent segment) 🗸Responsible for developing one of the most innovative services of the bank, the “PhotoCard” that offered to cardholders a truly personalized experience. 🏆 GOLD | Ermis Award 2007 “Best Websites-Microsites (Finance) – PhotoCard” 🏆 SILVER | Ermis Award 2007 “Best web banners (Finance-Insurance) – PhotoCard”
• Carry out end-to-end qualitative researches for companies in FMCG & services sector to identify market segments based on consumer perceptions & needs & evaluate advertising/packaging/new product concepts. • Provide consulting based on research results.