Valencian Community, Spain
Good design is not the goal. Results are. I’ve been working in advertising for over 20 years. Since university. From early-stage startups to companies with 30,000+ employees. I started with visuals. Over time moved into marketing and promotion. Because design alone is never the goal. Growth is. My work combines visuals, positioning, and reputation. I work with both businesses and individual experts. Yes, both B2C and B2B. Ambitious. Or slightly stupid. Works anyway. My work has been about making the strong parts stronger and cutting out unnecessary complexity. Industries I’ve worked with: IT · Law · Medical · Security · Events · Music · Government · Consulting · Blockchain · Hospitality · Eco · Retail · Manufacturing · Insurance · Game Dev · Psychology A slightly chaotic mix. Works well. My work includes: 1. Brand identity — from logo to full digital presence. Visual systems built with marketing in mind, not just aesthetics. 2. Event design and visual communication — exhibitions, conferences, stands, catalogs, banners, and printed materials. 3. Social media concepts and content direction for companies and individual experts. 4. Long-term work with content and visuals — from early positioning to first clients and brand strengthening. 5. For experts — shaping visual identity and public image, including preparation for photo shoots, tone of voice across platforms, and media presence. When needed, I bring in a trusted network of specialists for specific parts of the project. I don’t just make things look good. I make them work. I’m also active across other social platforms: Substack https://elenamilko.substack.com/ Medium https://medium.com/@elena.milko.designer Product Hunt https://www.producthunt.com/@elena_milko Behance https://www.behance.net/e_milko/projects Pinterest https://ru.pinterest.com/elena_milko/
As the founder of Milko Studio, I guide individuals through the world of freelancing, personal branding, and strategic visibility. My expertise lies in: • Crafting effective strategies to transition into freelancing or scale an existing freelance career. • Teaching how to build authentic personal brands that resonate with clients and communities. • Helping individuals foster meaningful connections through powerful networking techniques. • Developing media strategies, digital marketing plans, and brand design that make people and projects stand out — without losing their essence. At Milko Studio, we believe that visibility starts with clarity. We combine PR, digital strategy, and visual identity to help experts, startups, and businesses show up with confidence and purpose — online and in the media. Our work is about more than just skills; it's about building confidence, fostering independence, and unlocking opportunities for sustainable success.
• Rebuilt my client base from scratch, collaborating with diverse international clients and industries. • Designed visuals for a French online school, including presentations, website elements, and YouTube graphics. • Created advertising creatives for various games for a Spanish gaming company, boosting their marketing campaigns. • Created a full marketing strategy, logo, branding, and website design for an eco-sweets company in France, while also assisting with the project’s financial planning. • Designed a logo, branding, and marketing strategy for a restaurant in Switzerland and currently working on the design for their startup project. • Developed branding and a logo for an Israeli expert, with whom I co-hosted a webinar as part of the Women in Tech program. • Developed a logo and product catalog for a Spanish jamón production company. • Designed logos for multiple companies, including businesses in Spain and Estonia. • Created a website for a Montenegrin company, ensuring user-friendly navigation and modern aesthetics. • Developed branding and packaging for goat milk products in Spain. • Developed a visual style, including social media creatives, for a business coach from Greece. • Designed a website for a company specializing in technology security. • Designed a logo for a remote island in Scotland. • Developed a logo for an Italian travel company, along with the concept for an online exhibition in Italy.
• Delivered branding, packaging, and website designs for long-term clients across diverse industries. • Built and led a team of designers, retouchers, photographers, and freelance marketers, ensuring seamless collaboration and high-quality deliverables. • Transitioned freelance clients into agency partnerships, increasing project budgets and expanding service offerings. • Directed photoshoots by creating detailed briefs, supervising sessions, selecting raw images, and coordinating retouching for advertising materials. • Designed key creative assets, including logos and branding concepts, while delegating production work (flyers, banners, catalogs, and presentations) to the team. • Worked closely with developers, providing design briefs and prototypes, reviewing progress, and ensuring alignment with the brand vision. • Maintained excellent relationships with clients, managed deadlines, and coordinated recurring projects such as annual exhibitions. • Oversaw financial operations, including contracts, invoices, tax payments, and team compensation, ensuring smooth business management.
The company provides comprehensive security services, ranging from human resources to AI-based systems, serving prominent brands such as Heineken, Hilti, Fazer, Unilever, Coca-Cola, Leroy Merlin, Castorama, Shell, and Stockmann. The company employs about 5000 people. Collaborated as a freelancer and later on behalf of my design company to support the brand’s marketing and design needs. Design and Branding Achievements: Introduced image advertising in 2019, significantly enhancing brand awareness. Assisted in the rebranding process, ensuring smooth adoption across marketing materials and internal documentation. Maintained brand identity through magazine advertisements and animated web banners, ensuring updated and engaging content to avoid “banner blindness.” Designed social media visuals for platforms including YouTube, LinkedIn, and Facebook, as well as creating roll-ups, banners, and posters for exhibitions. Developed corporate presentations on company growth and new services, including creating a national branch map to emphasize the company’s scale. Calendar Project: Proposed and executed a conceptual flip calendar, transitioning from traditional designs to one reflecting the company’s mission and values. Delivered both visual design and resolved technical usability challenges to ensure employee convenience. After the first iteration, collected feedback with the marketing department to refine and enhance the calendar’s usability in subsequent editions. Website Design: Designed approximately 100 internal-use webpages in collaboration with the company’s developers, ensuring user-friendly layouts and brand consistency.
Collaborated with three departments in IT company employing over 15,000 people. Testing Department: • Supported the department as it grew from 5 to 350 employees, providing design solutions that aligned with its expanding needs. • Created branding for two testing conferences in collaboration with Home Credit Bank, including logos, roll-ups, merch, badges, navigation materials, and YouTube assets. • Designed corporate presentations, including annual reports and reviews. • Developed the department’s logo to align with the company’s branding while reflecting its specific values. • Designed training course materials for interns and onboarding presentations tailored to different offices, covering essential employee information. Corporate Culture: • Developed branding and visual content for corporate events, including Zoom conferences, random coffee sessions with experts, and book-reading contests. • Designed 42 custom T-shirts overnight for a 10th-anniversary celebration. • Created motivational cards and materials for employee guidance on open office etiquette, public speaking, and other professional skills. • Implemented a company-wide digest with user-friendly navigation, receiving positive employee feedback. • Created promotional materials for corporate culture projects, including “EduQuest,” which won a competition and ranked in the top three initiatives in a city of 13 million people. • Supported as a designer charitable initiatives, including campaigns for orphaned children. Cybersecurity Department: • Designed the department’s logo and service presentations. • Created over 50 unique icons for the website and presentations.