Aurora, Ontario, Canada
At Beveridge Marketing, we craft Marketing and Communications strategies and provide full-scale implementation to create emotion between brands and humans. We build awareness, create value and drive conversion. Our success is based on exceptional results and measurable impact. With expertise in marketing, PR, brand partnerships, content marketing, and more, we have become a beacon for brands seeking to launch, pivot or scale and want a collaborative partner at their side to support, lead or do both.
We support your business growth with full service Marketing and PR Strategy and Execution. Our boutique marketing communications agency helps target and engage your audience through brand storytelling and a carefully crafted communications strategy. That means all stakeholders: buyers, investors, sponsors, ambassadors and influencing key decision makers. By putting your customer wants and needs at the forefront of everything we do, we collaborate closely with you to help reach your audiences in the most cost-conscious way to skyrocket your brand. Now in its 10th year, Beveridge Marketing has helped founders, CEOs and the c-suite achieve and exceed ambitious goals. Our global client roster ranges from manufacturing and AI technology, to retail fashion, retail banking, hospitality, education, non-profit and wellness. Book a call now to see how we can help maximize your sales in 2025! Email [email protected]
Professor of Public Relations for students earning their Merchandising and Fashion Management diploma.
• Grew B2B sales and total program revenue by 19%. • Devised marketing strategy and re-wrote online & direct marketing materials and sales tools to win new client business. • Increased paid manufacturer program entry participation by 86%. • Partnered with Better Homes and Gardens magazine to create an annual awards celebration for CPG marketers event which saw attendance increase by 48%. • Managed client relationships with North America's top CPG manufacturers and PR agencies, plus media agencies for over 90 winning products. • Sold and managed satellite media tours hosted by Better Homes and Gardens' editors. • Media trained BHG editors for satellite tour.
• Designed and executed innovative launch of Bite Beauty at Sephora through media and consumer events held at Times Square and Andaz Hotel in New York. Created a simulated Bite Beauty ‘lab’ to demonstrate how Bite lipstick is made to media and consumers garnering immediate national awareness of the brand. • Account manager for Sephora HQ; corresponded daily with Sephora executive team, working to increase confidence in the business and expand locations and retail space at store-level. • Created and implemented Regional Training Program which included recruitment, training and management of five Bite regional account executives to promote sale of products at Sephora throughout the US & Canada. Achieved sales results exceeding targeted revenue forecast within one year. • Developed B2B & Direct to Consumer social media strategies to increase brand loyalty. Wrote and directed a series of consumer tutorials posted to Sephora Facebook and You-Tube channels (3.1 million+ fans). Included content and visual creation for Facebook and Twitter pages. • Re-designed store-level merchandising display, wrote copy for consumer packaging, re-branded Bite Beauty on Sephora.com (multi-million dollar e-commerce site), designed press releases and marketing brochures to call out points of difference and key messaging. • Participated in face-to-face negotiations with large European vendors to begin the process of winning a major account; designed tradeshow booth for European market and represented the brand at the show which led to on-going negotiations for future business. Met with buyers, sourced PR agencies and artists, and planned events in London for business development and launch into the UK market. • Represented the brand at client meetings, packaging approval and merchant display visits during travel to North America, Europe and China.
• Acting Public Relations Director for the duration of a maternity leave. • Designed and implemented a ‘guerrilla’ marketing and PR campaign to maximize brand awareness in the local market during shoulder periods resulting in a 107 per cent increase in profit in the hotel’s food and beverage outlets and an additional four to five spa treatments booked per day. • Re-branded the Hotel restaurant from designing new marketing collateral, to developing and implementing a media strategy, which resulted in a 30% increase in daily covers. • Developed the Hotel’s PR plan for the 2010 Winter Olympic Games achieving an ROI of 11,311% between December 2009 and March 2010. • Managed the hotel’s brand image through a variety of media including: print, radio, television and online advertising; the hotel website and partner websites; online social media such as Twitter and Facebook; electronic newsletters (e-blasts) and press releases. • Hosted over 70 international media representatives per year, customizing each visit to ensure maximum exposure at minimum cost. • Leveraged the Hotel's profile through strategic partnerships with an elite set of luxury brands (i.e. Mercedes-Benz), social clubs (created the Annual Sommelier Challege in Whistler) and charities Terry Fox). • Promoted sales-driven initiatives to travel agents, DMCs, wholesalers and worldwide sales offices through the creation of marketing materials to promote the Hotel and destination. • Directed a series of photo shoots with a budget for each of up to $10,000, including guest room, food, cocktails, outdoor leisure and service shots; supervised various international TV-segments including sports and news channels from Australia, South Africa and Mexico in the build-up to the Olympics which featured the Resort in a positive light. • Researched, negotiated and purchased advertising and led design, re-branding initiatives and contra deals.
• Created ROI Excel spreadsheets to measure cost of media visits prior to arrival and track media coverage results. • Hosted visiting international journalists interested in the Hotel and destination amenities including the Spa, food and beverage outlets, meetings and incentive travel, weddings, family, ski and golf attractions. • Designed direct mailing postcards and redeemable coupons which were delivered to over 20,000 past hotel guests. • Wrote press releases and internal communications and maintained the Whistler property media kit. • Used Microsoft Office and InDesign to design marketing collateral for sales team.