Milan, Lombardy, Italy
With 5+ years in branding and consultancy, partnering with Italian and global clients, I am driven by the belief that every brand—through bold creative vision and strategic transformation—can reach its full potential and generate meaningful impact. As a Client Manager at Landor, a global leader in brand consulting and creative design, I lead complex initiatives across B2B and B2C sectors—from FMCG, design, finance, and tech to industrial and fashion. I collaborate with local and international teams to strategically transform and elevate brands, guiding them through the full lifecycle—from strategy and creative development to naming, deployment, wayfinding, and performance tracking. Earlier in my career, I focused on new business development and client-led branding projects across diverse industries, building a strong foundation in strategic brand consultancy. Combined with my commitment to sustainability and my early experience in marketing and CSR initiatives, these experiences enable me to focus on brands that are not only powerful but also future-proof and purpose-driven. I welcome connections with fellow professionals—let’s explore how we can create brands that inspire, endure, and leave a lasting legacy!
• Leads complex branding and strategic initiatives across EMEA, overseeing the full brand lifecycle from strategic definition and design through experience development and performance optimization. • Drives account growth and client partnerships by strengthening long-term relationships, identifying expansion opportunities, leading proposal development, contract negotiations, licensing oversight, and supplier sourcing to deliver enhanced client solutions and increase account value. • Directs and empowers cross-functional teams of up to 10 members, ensuring strategic alignment with client business objectives, operational excellence, and delivery of high-impact, on-brand solutions. • Serves as strategic advisor and client lead on key engagements, championing brand guardianship, ensuring quality excellence across all client-facing deliverables, and maintaining brand integrity throughout critical transformation phases. • Part of the Landor Type Foundry team, managing end-to-end, from new business development through to final delivery, ensuring strategic oversight and operational excellence at every stage. • Oversees project financials and resource planning, optimizing staffing allocation, controlling budgets, safeguarding targets, and contributing to business financial performance. • Develops case studies, marketing initiatives, and award submission entries to support brand visibility, business development, and internal/external knowledge sharing.
• Led complex creative branding and strategic consultancy initiatives for a diverse portfolio of Italian and international clients, driving brand growth and transformation across B2B and B2C sectors (FMCG, Finance, Industrial, Design, Fashion, Tech & more). • Orchestrated the full brand lifecycle, from foundational strategy and creative development to naming, deployment, wayfinding, and performance tracking. • Ensured rigorous Brand Guardianship throughout critical rebranding phases, maintaining brand integrity and consistency across all touchpoints. • Managed high-value client relationships, serving as a strategic advisor to stakeholders and ensuring project alignment with core business objectives. • Coordinated and empowers cross-functional teams (Strategy, Design, Production) to achieve project milestones, deliver high-quality, on-brand solutions, and uphold creative excellence. • Facilitated clear and timely communication, translating complex project details into actionable insights for clients and internal teams. • Overseed project financials, including budget management and forecasting, contributing to project profitability and identifying new business opportunities.
• Managed end-to-end brand strategy and creative design projects, including rebranding initiatives, for clients across luxury, fashion, automotive, design, beauty, food & beverage, and B2B sectors. • Spearheaded new business development initiatives, identifying and cultivating opportunities with existing and prospective clients. • Provided comprehensive client management, ensuring project adherence to scope, budget, and timelines while fostering strong client relationships. • Collaborated effectively with Strategy and Design teams and the international office network to deliver integrated brand solutions. • Oversaw monthly reporting and CRM management, providing data-driven insights for strategic decision-making. • Managed project billing processes in partnership with finance, ensuring accurate and timely invoicing.
• Manage, plan and conduct marketing & communication projects • Corporate advertising campaigns and Press Office • Editorial Plans for Social Networks • Sponsorships & local sustainability support • Manage and develop Corporate Social Responsibility projects
• Selected, out of 5,000 people, to participate in the Global Symposium in Washington, D.C., at the University of the District of Columbia. • The purpose was to develop a strategy for Perkins Management Company aimed at expanding into the US market.
• X-Culture is a multicultural project that involves working with people from around the globe, with the aim to complete a strategic business plan for a multinational company. • The task required to develop a market expansion strategy running a comprehensive analysis of economic, cultural, technical, and political environments. Then ultimately developing a strategy for market entry, including pricing, promotion, marketing, and HR tactics.