Elena Zhang

Marketing Coordinator | CRM & Digital Campaigns | Data-Driven Customer Engagement

Greater Melbourne Area

About

Early-career Marketing Coordinator with experience supporting digital campaigns, CRM-driven email marketing, customer engagement initiatives, and cross-functional coordination. Proven ability to manage marketing data, support campaign execution, and collaborate with marketing, customer experience, supply chain, procurement and warehouse teams in fast-paced environments. Experienced across CRM platforms (Microsoft Dynamics 365), email marketing, social media, reporting, and stakeholder coordination, with international exposure across Australia, China, and Singapore. Highly organised, detail-oriented, and motivated to grow within corporate and professional marketing teams.

Experience

  • Business Graduate Program at Signet
    Jan 2023 - Sep 2024 · 1 yr 9 mos

  • Marketing Specialist at LianYao Property Management Group
    Jan 2020 - Dec 2022 · 3 yrs

    • Planned and managed content calendars and campaign schedules across WeChat and TikTok to ensure timely and consistent delivery. • Supported the development and execution of digital marketing campaigns to increase brand awareness and customer engagement. • Managed company social media platforms (WeChat Official Account, WeChat Channels, TikTok), improving audience engagement and visibility. • Conducted competitor research and market analysis to support campaign planning and positioning. • Collected and analysed customer insights through surveys and questionnaires to inform marketing strategies and content decisions. • Assisted with event coordination and promotional activities, supporting logistics, communications, and stakeholder alignment.

  • Food and Beverage Executive at ATLAS Singapore
    Dec 2018 - Jan 2020 · 1 yr 2 mos

    • Supported event operations and private functions in a premium hospitality environment. • Coordinated guest experience, managed on-site logistic, and liaised with internal teams to ensure smooth event delivery. • Delivered high-quality customer service in a fast-paced, high-expectation setting, strengthening communication and professionalism. • Assisted with inventory reporting and operational checklist.

  • Food and Beverage Server at Capella Hotels and Resorts
    Oct 2017 - Mar 2018 · 6 mos