Munich, Bavaria, Germany
I am a highly motivated consumer science graduate with a keen interest in building emotional brands and pushing consumers to make better decisions. My interdisciplinary academic background in communication and consumer science enabled me to acquire a deepened knowledge about what motivates consumers in the global and digital realm and how to create brand sentiments matching their needs. Therefore, my skills lie in brand strategy, consumer behavior and creative writing. I am passionate about brand building and excited to learn about (future) technologies’ potential to emotionalize the relationship between consumers and brands. Please feel free to reach out to me!
Marc O‘Polo is a leading modern casual and sustainable lifestyle brand in the premium segment with a brand desirability of 77%. - Management of the roll-out of cross-channel marketing campaigns
Red Bull is a global player with an extraordinary storytelling expertise that helped the FMCG company to transform into a highly emotional media and lifestyle consumer brand. - Planned and implemented unique Guerilla marketing strategies - Represented Red Bull as a local ambassador of the brand - Identified and visited strategic consumer touchpoints
- Managed a corporate podcast project - Implemented national media partnerships with strategic partners - Supervised PR-strategies for internal media products
The Association for Alternative Protein Sources is a NGO that aims at strengthening the relevance of non-dairy food innovations. - Managed internal and external communication workflows - Oversaw the association’s budget - Coordinated the exchange with journalists
Bahlsen is a well-established biscuit manufacturer from Germany with nearly 100% brand awareness. - Implemented internal communication measurements (introduced a new internal CMS) - Managed the external communication (media clippings, press releases, sponsoring) - Managed the organization of external and internal events