Elena Rocco di Torrepadula

About

Brand strategist with ten years’ experience shaping niche brand identities and their leading international expansion, notably through four years in Asian markets. After a professional sabbatical supporting a marine conservation project in Indonesia, I aim to apply my creative and strategic expertise to purpose-driven luxury, focused on authentic, sustainable, and culturally grounded experiences.

Experience

• Marketing and Communications Director Western Europe at HUGO BOSS
  Mar 2026 - Present · 5 mos

• Puig (10 yrs)
  • Head of Marketing APAC Niche Brands
    Dec 2021 - Dec 2024 · 3 yrs 1 mo

  • Senior Marketing Manager APAC - Penhaligon's & L'Artisan Parfumeur
    Nov 2019 - Dec 2021 · 2 yrs 2 mos

  • Senior Global Marketing Manager - L'Artisan Parfumeur
    Feb 2019 - Nov 2019 · 10 mos

• Research Diver and Dive Master at Indo Ocean Foundation
  Jan 2024 - Jun 2024 · 6 mos

• Executive Assistant To Chief Executive Officer at Editions de Parfums Frédéric Malle
  Sep 2013 - Mar 2014 · 7 mos

  • Underwent thorough product and sales training, leading into the conduction of successful in-store fragrance consultations • Enhanced communication between retailers, manufacturing departments and executive teams, both in New York and in Paris; served as a liaison between departments and operating unit • Assisted the CEO and creative team with NPD and Visual Merchandising

• Creative Liaison Manager at AUFI Limited
  May 2012 - Jul 2012 · 3 mos

  • Expanded the network of freelance photographers and independent creatives represented by the company • Created and edited portfolios for each new artist featured on the website •Outsourced small to medium marketing and design agencies to work on various pitches