Elena G.

Transformation & AI Strategy Leader | Driving enterprise change, CX innovation and digital growth across Europe

Barcelona, Catalonia, Spain

About

Digital, AI & Data | Process Simplification | Culture & Leadership I create meaningful change, the kind that transforms businesses and brings people along for the ride. With a background in digital strategy, AI, simplification, and leadership, I help teams and organisations work smarter, grow faster, and feel more connected in the process. I believe in cutting through complexity, leading with empathy, and creating cultures where people truly thrive. I share insights on transformation, leadership, learning, and doing work that matters, always with a people-first lens. If you're passionate about purposeful change, leading with heart, and building what’s next, let’s connect.

Experience

  • Director, Service Excellence at eDreams ODIGEO
    Jun 2026 - Present · 2 mos

  • Head of Service Innovation at OVO
    Aug 2025 - Apr 2026 · 9 mos

    At OVO, I drive the operational innovation as Head of the Serve Pod, serving, focusing on operational transformation through AI and human-centred design. My role involves leading a diverse team to enhance customer service and drive efficiency. By establishing performance frameworks and championing agile methodologies, I ensure that our strategies align with OVO’s net-zero vision while continuously improving service delivery.

  • Consultant, Digital Practice at McKinsey & Company
    Apr 2024 - Jul 2025 · 1 yr 4 mos

  • Associate, Digital Practice at McKinsey & Company
    Jul 2022 - Aug 2022 · 2 mos

  • Santander UK (9 yrs 4 mos)
    • Head of Process Simplification
      Mar 2020 - Dec 2021 · 1 yr 10 mos

    • Head of Change
      Jan 2018 - Mar 2020 · 2 yrs 3 mos

      • Oversaw, governed, and managed multiple in-flight programmes and projects across Customer Interactions at Santander UK • Redesigned governance, risk, impact, controls, and reporting frameworks to improve the speed of implementing change • Introduced agile practices and methodologies, enhancing team engagement and empowerment

    • Head of CSM Future Forward learning programme
      Sep 2014 - Jan 2018 · 3 yrs 5 mos

      • Led organisational redesign in retail banking operations, managing implementation of new structure, benefits, and contracts • Spearheaded behavioural transformational programme to enhance colleague engagement, business sustainability, and customer experience • Collaborated with ILM, Leeds Beckett University, and Raise the Bar to create course content and strategic roadmap