United States
Eleanor has both Bachelors and Masters degrees in education, a background in EdTech sales, along with 8 years of experience as a Certified Wedding Planner, and 3 years in corporate event management. She utilizes these skills in her role as the Senior Marketing Events Manager at ParentSquare. Eleanor is an advocate for education, and proud to be a part of ParentSquare's mission of better connecting schools and families. She is thrilled and grateful to have found a role that combines her passions for event planning, sales strategy, and supporting education.
-Manages the strategic overview, schedule, and full budget for a portfolio of 70+ annual trade shows/events, optimizing marketing spend -Owns ROI evaluation for all marketing events, tracking and analyzing leads in CRM dashboards to measure impact and inform future investment decisions -Drives end-to-end logistics, collateral creation, and on-site support for events, ensuring seamless brand presence and execution
-Organizes, schedules, books, and coordinates travel and conference arrangements for salespeople attending events, ensuring their readiness to represent ParentSquare effectively and generate leads successfully. -Utilizes a CRM dashboard system to capture event leads, enabling ongoing tracking and evaluation of ROI for trade shows and conferences, resulting in improved understanding of marketing event impact. -Provides comprehensive marketing support, overseeing pre- and post-event lead generation efforts to optimize outreach and engagement. -Researches and recommends external trade shows and conferences, expanding our reach and visibility within the education sector. -Identifies and engages with local and state association chapters, coordinating exhibiting and speaking opportunities to enhance brand presence and lead generation efforts.
-Attended and supported the planning for national and district-level conferences to market the product, working closely with sales, marketing, and events teams. -Identified and targeted prospective clients through proactive cold-calling and email outreach, leveraging market knowledge and training in the education technology sector to establish consultative relationships. -Managed a wide range of sales and support activities, including lead prioritization, CRM maintenance, appointment setting, product demonstrations, and ongoing client education on product features and value proposition. -Served as a knowledgeable liaison between clients and internal teams, providing recommendations for innovative outreach strategies, maintaining extensive product knowledge, and contributing to channel-specific initiatives and professional development activities.
-Conducted one-on-one counseling sessions with students, providing personalized guidance and support in their career development, completing 206 appointments in the academic year -Taught ORI 300, a career readiness class focused on equipping students with essential skills for professional success facilitating interactive sessions and incorporating topics such as resume writing, interview techniques, and networking strategies -Delivered impactful class presentations on career-related topics to diverse audiences, including clubs, organizations, and academic departments, completing 28 presentations in the academic year including the ORI 300 sessions -Utilized data-driven strategies to track and measure student growth and success, developing and implementing surveys and focus groups to assess the impact of counseling services
-Updated curriculum for a Career Readiness course, covering topics such as resume writing, interviewing skills, and networking strategies -Facilitated student growth and learning by employing innovative teaching methods, interactive discussions, and real-world examples to engage students in applying career readiness principles to their unique educational and professional goals -Fostered a supportive and inclusive learning environment, encouraging student participation and collaboration, and providing individualized feedback and guidance to enhance students' understanding and application of course concepts -Implemented assessment strategies to track and measure student progress, employing both formative and summative evaluation methods to gauge students' mastery of career readiness skills, resulting in improved student outcomes and higher levels of engagement -Collaborated with industry professionals and guest speakers to bring real-world expertise and diverse perspectives into the classroom, facilitating connections between students and potential mentors, internship opportunities, and employment prospects to further enhance students' career readiness and future prospects
-Coordinated and executed large-scale weddings with meticulous attention to detail, ensuring a seamless and successful event -Utilized innovative marketing techniques, including targeted B2B outreach with other vendors, to generate leads -Designed intricate floor plans, ensuring that the layout maximized space utilization -Developed comprehensive timelines, strategically mapping out each stage of the event to guarantee a smooth and well-coordinated execution -Developed and implemented a strategic social media plan to amplify our wedding planning services, fostering engagement and building a strong online presence
-Created email-based outreach campaigns through Navigate to increase user interaction with our services -Researched new leads by sorting and filtering data to find those who most need our assistance -Organized and presented “Advising Day” for incoming Spring students including a registration overview -Taught business, economics, and accounting students about CliftonStrengths, TrueColors, and identities -Created both virtual and in-person presentations that included opportunities for active engagement & participation -Provided personalized coaching and mentorship to learners, supporting their academic and professional development and empowering them to achieve success inside and outside of the classroom -Designed and delivered workshops and programming to assist students in making meaningful adjustments and progress towards their academic and career goals -Organized class content, materials, and grades through the Moodle course management system -Conducted user acceptance testing through focus groups and surveys through Qualtrics and GoogleForms -Planned the timeline of events throughout the quarter including trainings, meetings, and presentations -Mediated the interaction between users and our Enrollment Wizard software for student scheduling
-Taught business, economics, and accounting students about CliftonStrengths, TrueColors, and identities -Created both virtual and in-person presentations that included opportunities for active engagement & participation -Organized class content, materials, and grades through the Moodle course management system -Determined user acceptance of the course material through pre and post-tests along with opportunities to share -Managed course curriculum and collaborated with other faculty members to determine necessary changes -Oversaw a portfolio of assigned students, guiding them through the design and delivery of class content -Cultivated long-term relationships with students to create trust and benefit their success -Interfaced with students, speakers, facilitators, internal staff, and external partners for course material
-Organized qualitative data of 22,000 undergraduate student survey responses through Google Workspace -Edited IDEALS documents from a 4 year project including 122 institutions across the country for analysis -Trained a team of editors on how to clean the qualitative data transcripts to protect confidentiality for publication -Exhibited promptness through meeting deadlines, efficiently prioritizing tasks, and attending team meetings