Austin, Texas, United States
As a strategic marketing leader with 15 years of experience, I specialize in building high-impact roles and teams that drive growth across the full customer journey. I bring deep expertise in integrated marketing—aligning channels, creative, and measurement with business goals to deliver performance at scale. At Airbnb, I support the Growth Marketing team by leading growth marketing initiatives that connect performance marketing to core business OKRs. I drive cross-functional strategy across channel teams, ensuring campaigns are aligned with strategic priorities and positioned for measurable impact. Previously, at PayPal, I served as Director of Global Growth Strategy for Small Business and Enterprise Marketing. I led global planning, budgeting, and go-to-market strategy across a $200M marketing portfolio, launching campaigns that improved product adoption, lead generation, and transaction margin. In earlier roles, I oversaw acquisition marketing for small business, stood up PayPal’s first in-house media team, and led direct response marketing initiatives that spanned awareness through conversion. With a foundation in performance media and agency leadership across Retail, Telecom, and Financial Services, I’ve successfully built teams, scaled programs, and secured new business. I’m passionate about growth strategy, operational excellence, and connecting marketing execution to tangible business outcomes.
At Airbnb, I support the Growth Marketing team by leading integrated growth marketing strategy—bringing together efforts across channels to align with business OKRs and strategic priorities. I focus on orchestrating go-to-market initiatives that connect business strategy and performance marketing to drive meaningful customer engagement and measurable business impact.
As Director of Global Growth Marketing, I lead growth strategists to uncover opportunities across front and back book customer funnels. I collaborate with product marketing and commercial teams to design and execute full-funnel campaigns, integrate channel plans, and optimize budget allocation. I set marketing KPIs aligned with business OKRs and oversee global execution across paid media, organic social, web, and lead nurture teams, driving impactful and scalable growth strategies.
Promoted to lead PayPal’s small and medium business acquisition marketing team, managing a global team of marketers and agencies to execute high-impact, full funnel acquisition marketing campaigns. Expanded acquisition program to 15 international markets, enhancing SMB value propositions and boosting awareness and consideration metrics to acquire incremental net new Merchants.
Program lead for PayPal’s small business marketing program to drive self-service sign ups across the US, Europe, and Australia. Accelerated growth through rapid experimentation across paid and owned media channels. Partnered with analytics and Martech, to reduce cost per customer acquisition by 30% and delivered scaled results across multiple regions.
Led iProspect’s East Coast programmatic media team, responsible for one-third of US agency revenue across e-commerce, retail, telecom, and financial services verticals. Pitched and won several new business opportunities between 2015-2017 and collaborated across the Dentsu Aegis network for exclusive alpha/beta testing opportunities.
Served as an expert in online and offline marketing channels, managing display, re-marketing, email, affiliate, and print advertising channels across US and Canada. Led efforts to drive new customer acquisition and achieved new customer revenue goals through targeted campaigns and promotional strategies.
Founded Wake Forest University’s first student-run laundry service, growing annual sales to $20,000 selling the business for a valuation of $70,000 in two years. Awarded University grants and the Excellence in Entrepreneurship Award. Continue to consult and mentor succeeding student owners.