County Dublin, Ireland
I’m an international SaaS sales leader with 16+ years’ experience building and scaling high-performing teams across EMEA and APAC. Today, I lead SMB sales at Salesforce across the UAE, owning an $8M+ business and a 20-person team in a 100% outbound environment. Over the past year, I’ve driven 90% YoY growth, and led the team to deliver some of Salesforce’s first strategic wins in the region—including the first Retail Cloud deal in EMEA and the first Agentforce 1 deal in the Middle East SMB. Prior to this, I led Salesforce’s Mediterranean, Balkans, and Turkey region—running a $15M+ multi-country business, delivering 147% attainment and 60% growth. This role sharpened my ability to scale in complex, underpenetrated markets—building pipeline from the ground up, developing partner ecosystems, and positioning Salesforce as a strategic partner to customers and startups alike. Across my career at Salesforce, Intuit, and PayPal, a few things have been consistent: Building and leading teams that outperform Creating clear, executable go-to-market strategies Developing future leaders and strong leadership benches Operating with pace, accountability, and a strong customer-first mindset I’m at my best in high-growth, high-change environments—particularly where there’s whitespace to build, teams to scale, and markets to unlock. I’m also deeply passionate about creating inclusive, high-energy cultures. From hiring and developing diverse talent to leading initiatives that bring more women into tech sales, I believe strong teams win through both performance and belonging. As I look ahead, I’m focused on stepping into broader leadership roles where I can continue to scale organisations, shape market strategy, and deliver meaningful business impact at regional or global level.
Director of Commercial Account Management UKI
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