Warsaw, Mazowieckie, Poland
I proudly serve as Director of Consulting at MurphyCobb & Associates, the forefront Content Production Consultancy, banking on two decades of dedicated experience in Client Service and Business Management across esteemed MarCom services groups. My journey has been marked by diverse roles in Creative Services, Content Production, and eCommerce, providing me with a comprehensive understanding of the industry landscape. With experiences spanning a broad range of countries including The Netherlands, Canada, Germany, Ghana, Belgium, Italy and Poland, I bring a worldly outlook to every endeavor. Leveraging the breadth of my personal and professional journey, I drive meaningful impact for MurphyCobb's clientele and teams. A natural collaborator, I thrive on facilitating seamless partnerships with both internal and external stakeholders. My unwavering commitment to service excellence is complemented by a keen analytical mind. This allows me to navigate intricate challenges methodically and craft pragmatic solutions that drive success.
Growing agency group foothold in Western Europe, shaping & pitching eCommerce service offering, leading first remits, building client relationships, expanding eCommerce scopes.
Leading the development of end-to-end eCommerce solutions, from Strategy to Content Development, eMerchandising & Analytics. Clients include Electrolux Global, Lindt Global, Danone, Philip Morris International. 7 direct reports. ACHIEVEMENTS: - Organically grew key-account turnover by 50% YoY - Helped grow new Business Intelligence offering
Co-designing and rolling out cost-effective multi-market service models. Implementing and leading production solutions. Heading Craft’s engagement with The Coca-Cola Company in 35+ markets, as well as with PMI. ACHIEVEMENTS: - Won a regional remit by co-designing a new service model saving the client 25% LFL - Led the development & implementation of a global reporting tool, giving HQ clients first-time insight into advertising production spend in 45+ markets - Retained business worth 350K by designing a new, centralised service model for the Central Asia & Caucasus region
Leading the development of creative assets for The Coca-Cola Company in the CSE region (23 markets). Overseeing service delivery by 15 local agencies. Partnering with the regional client for consistent MarCom in all markets. 3 direct reports ACHIEVEMENTS: - Internalised 3rd party spend of over 200K by centralising regional production work in a near-shore, in-house studio - Designed & rolled out a regional reporting system, facilitating best practice exchange across local markets
Building long-term relationships with clients and vendors, leading projects, writing new business proposals. Clients included The Coca-Cola Company, Campofrio, Honda, Mastercard and Pioneer Europe. 5 direct reports. ACHIEVEMENTS: - Took a leadership role in cross-selling services with the group’s SEA unit - Initiated sales of motion graphics services, generating additional revenue worth € 100K+ within a year
Leading projects across departments and assigned third parties, with budget responsibility. Clients included Harley-Davidson, Carglass, Numericable, Microsoft Europe and Unilever. 2 direct reports. ACHIEVEMENTS: - Turned 2 loss-making key accounts into profitable clients within 6 months - Developed and rolled out an Agency Training Scheme