Eduardo Layrisse

About

Organization Director at Parclick.com the leading online parking platform in Europe. Part of the Executive Committee, and Board of Directors. With Luis Paris, and Ivan Rodriguez, we have managed to scale the company from 3 to 50 people, from 1 to 7 countries.

Experience

• Parclick (12 yrs 4 mos)
  • Organization Director
    Jun 2017 - Present · 9 yrs 2 mos

  • Head of Product
    Jan 2016 - May 2017 · 1 yr 5 mos

    - Launched the Parclick website in June 2015 (redesign) - Launched Parclick website October 2015 (new domains and SEO improvements)

  • Marketing Director
    Apr 2014 - Dec 2015 · 1 yr 9 mos

    - Established the Digital Marketing plan and coordinated the execution with external agencies

• Founding Partner at Etueri
  Apr 2013 - Jan 2014 · 10 mos

  In charge of Marketing and Communications.

• Consultant at Varikure
  Jun 2012 - Feb 2013 · 9 mos

  - Developed the company's business plan - Developed the company's marketing strategy - Supervised the creation of company's website

• Intern at Banco Madrid
  Jan 2011 - Mar 2011 · 3 mos

  • Developed a marketing research and positioning study regarding the bank’s Latin American strategy. Responsibilities included the design of the methodology, the questionnaire and the results. Conclusions helped Banco Madrid understand its potential in different markets as well as the different strategies it could adopt in each of them. • Created and developed a system to increase workflow between the bank’s agents and its collaborators. The system included an IT platform. The system is expected to improve the quality, efficiency and commitment of current and future collaborators.

• Senior Creative Manager at JWT
  Jun 2005 - Dec 2009 · 4 yrs 7 mos

  • Created integrated, traditional and digital advertising campaigns for Blue Chip/Multinational companies like Ford Motors, Kraft Foods, Kellogg's, Bayer, Pfizer, Johnson & Johnson, Diageo, Santander, Wendy's and 100% Bank, among other local accounts. •Results and achievements: -Wendy's: 234% increase in sales with Baconator campaign. -Ford: Ford Explorer Eddie Bauer became the first Venezuelan commercial with over 500,000 views in YouTube. A group in Facebook opened by fans counted more than 100,000 members. • Represented Venezuela in the Cannes Young Lions Advertising Awards (Cyber Category). Out of 20 participants in Venezuela, me and my partner were the only ones to advance and win the chance to represent our country in Cannes. • Advertising Festival Awards: 2 Cannes Lions Finalists; 1 Bronze El Ojo de Iberoamerica; 1 Silver FIAP; 3 Golds, 6 Silvers, 5 Bronzes and 1 Consumers Choice Best Ad in ANDA (Venezuela Advertising Awards)