Elana Lyn Gross

Senior editorial leader who builds and scales high-performing editorial teams and service journalism content across digital, print, and social platforms.

New York City Metropolitan Area

About

I’m a senior editorial leader who builds and scales high-performing editorial teams and service journalism content across digital, print and social platforms. I’m known for building collaborative editorial teams that deliver informative content and drive traffic, engagement and conversions. I led the Lifestyle vertical at The Knot Worldwide, a five-person editorial team that generated 35 million annual sessions and $800,000 in affiliate revenue. I owned editorial workflows and priorities for a high-volume vertical producing more than 70 monthly articles, edited and wrote print and digital stories, and collaborated closely with audience development, social and communications teams to optimize performance across platforms. I also pitched, scripted and appeared in social video content that reached more than 3.5 million views on TikTok and Instagram. Previously, I managed the Employer Resources vertical at Monster, where I led a three-person editorial team producing search-optimized career, job search, hiring and leadership content that drove millions of monthly visits. I used performance data to inform editorial strategy and priorities while continuing to write and edit at scale. Earlier, I worked as a reporter at Forbes, where I reported and fact-checked major lists, including The Forbes 400, 30 Under 30, 50 Over 50 and The World's 100 Most Powerful Women. I wrote timely news and business articles through a gender lens, reporting on power, policy and workplace dynamics. I also profiled thought leaders, including Kendra Scott, Kristen Bell, Dana Bash, Reshma Saujani and Sallie Krawcheck. In addition to my full-time roles, I’ve written for Fortune, Time, Entrepreneur, Fast Company, Glamour, Marie Claire, Cosmopolitan, Elle, Allure, Teen Vogue, Women’s Health and other national outlets. I specialize in career, money, wellness and relationships coverage—topics explored in my book, What Next?: Your Five-Year Plan for Life after College (Simon & Schuster, 2020). I earned a Master of Science in journalism from Columbia University and live in Manhattan.

Experience

  • Senior Editor at The Knot Worldwide
    Jan 2025 - Present · 1 yr 6 mos

  • Founder and Freelance Journalist at Elana Lyn, LLC
    Sep 2013 - Present · 12 yrs 10 mos

    -Write for Fortune, Fast Company, Time, Entrepreneur, Glamour, Marie Claire, Cosmopolitan, Elle, Allure, Teen Vogue, Women’s Health and other national publications -Provide editorial consulting and fractional editorial leadership for media organizations and brands -Edit and oversee Elana Lyn, a personal and professional development site focused on career, money, relationships and wellness that led to a book deal with Simon & Schuster

  • Author at Simon and Schuster
    Aug 2019 - Present · 6 yrs 11 mos

    -Wrote "What Next?: Your Five-Year Plan for Life after College, a practical guide to career, finance, health and relationships for recent grads -Named one of USA Today’s Best Graduation Gifts four years in a row and one of Amazon’s Best Books for College Graduates -Described by reviewers as “the step-by-step guide to adulting” and “the Google Maps of post-grad life”

  • Monster (New York, New York, United States)
    • Senior Content Manager and Editor
      Jul 2023 - Oct 2024 · 1 yr 4 mos

      -Managed the Employer Resources vertical, a three-person editorial team that drove millions of monthly visits -Tracked and analyzed content performance data to inform editorial strategy and priorities -Wrote and edited thousands of search-optimized career development, job search, hiring and leadership articles

    • Content Manager and Editor
      Jun 2022 - Jul 2023 · 1 yr 2 mos

      -Managed the Employer Resources vertical and a two-person editorial team -Wrote and edited search-optimized hiring and leadership content to increase traffic and drive employers to post jobs

    • Staff Writer
      Mar 2021 - Jun 2022 · 1 yr 4 mos

      -Wrote daily search-optimized hiring and management articles to drive employers to post jobs

  • Forbes (New York, New York, United States)
    • Reporter
      May 2019 - Dec 2021 · 2 yrs 8 mos

      -Reported and fact-checked major lists, including The Forbes 400, 30 Under 30, 50 Over 50 and The World’s 100 Most Powerful Women -Wrote timely news and business articles through a gender lens, reporting on power, policy and workplace dynamics -Profiled thought leaders, including Kendra Scott, Kristen Bell, Reshma Saujani, Dana Bash and Sallie Krawcheck

    • Senior Contributing Writer
      Apr 2016 - May 2019 · 3 yrs 2 mos

      -Covered news, business and culture through a gender lens, reporting on power, policy and workplace dynamics -Profiled thought leaders, including Kendra Scott, Kristen Bell, Dana Bash, Reshma Saujani and Sallie Krawcheck