Canada
👋🏾 I'm your fave brand's meditation teacher ✨ Tech marketer by day. Wellness experience developer in between. I create dynamic, embodied sessions for offsites, retreats and brand experiences (the kind people actually talk about after). Select clients include Universal Music, Contiki, Shopify, Knix, Maybelline and Guerlain. Featured in Best Health, Essence, Refinery29 and The Globe and Mail. Interested in hiring me to speak and host a workshop, mindful experience or a branded partnership? Let's connect.
Drove global social and partnership strategy for 1Password’s first-ever F1 campaign with Oracle Red Bull Racing, earning over 6.5 million views, two viral videos, and record engagement across channels. Led content for industry events RSA, Black Hat, and brand launches translating technical security into cultural storytelling.
Oversee marketing projects, defining schedules and scopes, monitoring progress for on-time, on-budget delivery, and managing resource allocation.
Developed and implemented engaging social media strategy at RBCx to increase followers, audience and engagements in partnership with internal stakeholders
Lead and optimize all social media activities at Thinkific including campaigns, external DEI comms, product launches, and announcements
Increased brand awareness, social following, and membership retention through Thinkific’s social channels by crafting and executing a social strategy on owned accounts.
Within 1-year, increased follower engagement by 260% across all platforms from 3,391,187 to 12,194,370 through implementing qualitative engagement tactics including Quizzes, Content Features, republishing UGC, and Editorial best practices.