Los Angeles, California, United States
Who I am as a marketing leader has been honed by the start-up environment: "out of the frying pan and into the fire!" Two key strengths that helped me work the flames and prioritize goals: 1) Finding and tackling the root causes of symptomatic problems 2) Identifying gaps in how data flows from one tech to the next to create comprehensive data visualizations. I value integrity, trust, and knowing how to apply insights to multiple situations.
Promoted to ensure Scoot is presented internally and externally according to brand guidelines while planning to build a full-funnel marketing strategy with a lean team. We're currently focusing on the B2C "pre-purchase" experience: running traditional and experimental upper-funnel tactics and improving application conversion.
Began focusing more on identifying which marketing tactics would give us the biggest bang for our buck and how to track those data outcomes.
• Managed Powell Library’s Facebook, Twitter, Instagram, and Snapchat accounts • Organized social media data to create condensed performance reports • Presented detailed KPI reports to manager to help identify potential areas of growth • Interacted with online community by answering questions, and sharing relevant content • Created social media content strategies to advertise campus partner events