Singapore
A dedicated and enthusiastic individual with background in Product Management, Digital Marketing, Targeted Marketing Campaigns, Business Analysis
- Co led the end-to-end development and successful deployment of a Chronic Disease Management Programme Application, taking the product from concept (0) to delivery (1). Collaborate closely with engineering, legal, analytics, and design teams to define precise product requirements and successfully delivered the product to two clients in Q4 2023. - Create business requirements and collaborate effectively with tech and design teams to deliver essential artifacts, including wireframes, user journeys, and a comprehensive product backlog. Involvement in the technical design and development process enhances overall product quality and usability. - Play a role in product strategy by conducting comprehensive user and product research, analyzing valuable user feedback. Contributed significantly to the drafting of the roadmap for 2024, ensuring product features align with user needs and market trends. - Defined and implemented a customer support process, taking charge of incident management. Trained the customer support team to handle incidents effectively, contributing to improved customer satisfaction and support efficiency.
Regional Product Management Skills: Requirement Gathering, Market Research, User Experience, Product Strategy, Product Management. Data Analysis
Regional Product Management Skills: Product Management, A/B Testing, Market Research, Requirement Gathering, Data Analysis
• Increased number of FairPrice App installs by 7% through the conceptualization and implementation of web to app banner • Optimized on-page and off-page App Store Optimisation (ASO) through A/B testing and increased FairPrice’s app install to view ratio by 36% for iOS version • Assisted in the backend integration of FairPrice and Scan to Go App (into an Omniapp) by setting up adjust events/tags with Google Tag Manager
The UDMA Programme, a talent management programme that develops digital leaders in data analytics, product management, digital marketing, design (UX/UI), e-commerce and technology 1st rotation: NTUC Link- Loyalty (product) 2nd rotation: NTUC FairPrice- Analytics and Insights 3rd rotation: NTUC Enterprise- Marketing Technology
• Built key consumer metrics dashboards using Tableau for FairPrice Online marketing team’s regular reporting • Achieved an average response rate of approximately 11% with a KPI of at least 7% for awareness campaigns by scoping campaigns using SQL for various eDM and SMS to ensure relevancy of communication content to target groups • Spearheaded the campaign tracking automation project and increased the efficiency of campaign tracking process • Improved media costs and ROI of campaigns such as return voucher, wine flash wine campaigns by analyzing post campaign results and providing actionable insights