United States
• Led and executed product-led growth initiatives to improve user experience and drive conversions through data-driven experimentation • Optimized top-of-funnel conversion and monetization for Atlas self-serve users • Created a new email nurture sequence for high intent users to educate and accelerate onboarding • Partnered with CRO team lead to develop and implement the CRO program strategy, roadmap, and processes • Conducted and analyzed user testing across high-traffic marketing pages to identify friction points and recommend messaging, media, and tooling improvements across channels • Partnered with Design, Content, and DevRel teams to launch an educational video series and blogs to address user pain points, boost engagement, and showcase MongoDB Atlas’s value proposition • Scaled sales initiatives with human touchpoints to boost high-value self-serve user engagement and retention
• Product Manager and Owner for client conversion rate optimization experimentation programs across diverse industries, including FinTech, CPG, subscription services, and e-commerce • Developed product strategies and roadmaps informed by competitive analyses, goal mapping, and testing • Ideated, implemented, and analyzed the results from experiments designed to optimize UX, enforce brand positioning, understand user behavior, increase user LTV, and push business strategies forward • Identified key performance metrics to measure and analyze as indicators of success • Presented a Quarterly Strategic Touchpoint to stakeholders to share program impact, insights, and recommendations
• Recipient: Alumni Scholarship (merit-based award), C. Samuel Craig Graduate Scholarship (merit-based award), Impact Award for academic and extracurricular achievement in Entertainment, Media & Technology • Specializations: Strategy, Business Analytics, and Entertainment, Media & Technology • Co-President, Entertainment, Media and Sports Association • Member: Entertainment, Media and Sports Association, Stern Women in Business, Graduate Marketing Association, Stern Management and Strategy, and Stern Follies • Entertainment and Media Solutions, WarnerMedia: Stern Experiential Learning Project-Based Course (Fall 2020) Selected to create strategic recommendations to strengthen HBOMax’s competitive advantage in the SVOD market • MBA Consultant, NYU Production Lab: Stern Signature Project-Based Course (Spring 2021) Selected to design a one-stop digital platform for first-time and amateur filmmakers to scale up the NYU Production Lab’s current offerings and operations while keeping costs down
• Researched and conducted a competitive analysis on major domestic and global SVOD players to evaluate the creation of a potential consolidated streaming service between discovery+ and HBO Max • Generated a subscription forecast model for an external SVOD service to assess its prospective growth • Partnered with external teams to design the weekly discovery+ business health presentation for senior leaders • Analyzed engagement metrics, reasons for cancellation, churn, and roll-to-pay to predict whether a subscriber will cancel or retain their subscription • Investigated and evaluated opportunities for ingest models to increase subscriber growth for discovery+ • Reviewed data on involuntary churn by payment provider to assess how to improve subscriber retention
• Selected for the Stern Signature Project-Based Course to design a one-stop digital product for first-time and amateur filmmakers to scale up the NYU Production Lab’s current offerings and operations while keeping costs and hiring needs down • Investigated consumer segments to target their needs via market research and a market sizing analysis • Evaluated existing products and performed a competitive analysis to determine product positioning and potential strategic partnerships • Generated a marketing strategy, pricing model, and go-to-market strategy to ensure product sustainability in the future • Collaborated with the client to ensure the product aligned with their expectations and addressed their needs