Greater Dublin
Passionate about the intersection of technology, marketing, and data, I am driven by a deep commitment to leveraging innovative strategies to help businesses succeed in the ever-evolving mobile advertising space. With expertise in Account Management, Business Development, and Customer Success, I specialize in delivering results through data-driven campaigns and insightful consultancy. I thrive on empowering clients by demystifying complex marketing concepts and providing clear, actionable strategies. From leading engaging webinars to crafting compelling content, I am dedicated to helping brands navigate the fast-paced world of mobile advertising. My focus is on developing customized, ROI-driven strategies that align with business goals, ensuring measurable success. Whether collaborating with cross-functional teams or guiding clients through growth challenges, my approach is always centered on fostering collaboration, driving innovation, and delivering sustainable results. I’m excited to continue building impactful partnerships and contributing to the dynamic mobile marketing landscape.
• Managing dynamic book of business across EMEA with over 30 accounts, ranging from top-tier DSPs and agencies to niche publishers, contributing to 20% YoY increase in programmatic ad spend. • Foster strong relationships with stakeholders, achieving 95% client retention rate and successfully onboarding 10+ new partners in last fiscal year. • Consistently exceeding quarterly revenue targets, with track record of delivering up to 120% of goal by identifying new revenue streams and crafting strategies that resulted in 15% average increase in client investments. • Translating complex technical needs into actionable business solutions, delivering tailored plans that boosted campaign performance by 25% for key accounts. • Representing Digital Turbine as brand ambassador at 8+ industry events annually, securing new business leads and strengthening company's thought leadership in programmatic advertising. • Collaborating cross-functionally with Sales, Engineering, Marketing, and Product Management, implementing feedback loops that led to 30% improvement in product adoption rates and more streamlined user experience.
• Delivered end-to-end consultative solutions on technical and commercial aspects for clients, devising strategic plans to optimize programmatic campaigns and exceed KPIs. • Leveraged data analytics to provide actionable insights, resulting in 15% improvement in campaign ROAS for key clients. • Generated customized performance reports that highlighted key areas for improvement, leading to 20% increase in customer satisfaction. • Extensive experience with leading DSPs including Google,Amazon and Tradedesk, adapting to various UIs and platforms to streamline customer journey.
• Working closely with internal departments, external agencies, and technology partners • Working with sales and product teams to understand our market and buyer personas, refine messaging and campaign offers • Analyze data and build plans to implement strategies to acquire users more effectively • Daily performance tracking and campaign optimizations • Analyzed company websites to improve user experiences and created call-to-action landing pages
• Support marketing campaign planning and execution. • Assist in the creation of written, video, and image content for marketing channels. • Participate in marketing brainstorming sessions. • Measure and report the results of marketing initiatives. • Engaged with prospects, including viral influencers, on various social media platforms, including Facebook, Instagram, and YouTube • Created extensive marketing campaigns spanning email, Youtube, and Instagram