Ekin Albayrak

Finance & Web3 Content Creator | Digital Marketing & Social Media Strategist

Istanbul, Istanbul, Türkiye

About

I work at the intersection of finance, capital markets, and digital assets. I hold a Capital Markets License Level 1 and I am also a Certified Digital Asset Advisor (CDAA™), combining traditional financial expertise with emerging Web3 ecosystems. My work goes beyond content creation. I help brands and projects build clear positioning within finance, crypto, and Web3 markets through strategy, storytelling, and digital growth frameworks. Alongside strategic work, I actively create and publish video-based content on my own social media platforms, focusing on finance, crypto markets, and digital assets. This hands-on experience allows me to deeply understand audience behavior, platform dynamics, and performance-driven content from both creator and brand perspectives. My experience includes: • Brand positioning and narrative development • Digital strategy and campaign planning • Project-based partnerships and collaborations • Community-driven growth initiatives • Event strategy and panel moderation • Finance and digital asset storytelling I specialize in transforming complex financial and technical topics into clear, human-centered narratives that build trust and long-term value. Areas of focus: Capital Markets Crypto & Blockchain Brand Strategy Digital Growth Video-First Content Creation I am always open to strategic collaborations, project-based partnerships, and long-term brand initiatives. 📩 Feel free to connect or reach out via direct message.

Experience

  • Corporate Communications Manager at JCI Boğaziçi
    Jan 2026 - Present · 4 mos

    Corporate Communications Lead at JCI Boğaziçi, responsible for managing brand communication, social media strategy, and member engagement initiatives to strengthen community growth and organizational visibility.

  • Digital Communication & Social Media at IKON Menkul
    Nov 2025 - Present · 6 mos

    • Developed finance‑focused digital communication and content strategy • Hosted on‑camera market commentary and financial videos • Strengthened investor‑focused brand positioning across digital channels

  • Personal Brand & Social Media Platforms at Ekin Albayrak
    Mar 2022 - Present · 4 yrs 2 mos

    • Founded and manage a personal finance & Web3-focused social media brand • Produce and publish short-form and long-form video content across platforms • Develop content strategy aligned with algorithm dynamics and audience behavior • Actively use tools including CapCut, Canva, Meta Ads Manager, and analytics dashboards • Execute campaign planning, creative optimization, and performance tracking • Build audience trust through educational finance and digital asset storytelling

  • Marketing & PR Lead at BlockchainX Istanbul
    Dec 2025 - Jan 2026 · 2 mos

    • Led event communication and digital marketing strategy • Managed brand positioning and partnership visibility • Supported Web3 ecosystem collaborations • Oversaw social media, announcements, and community messaging

  • Brand Ambassador at Bitoyo
    Jul 2025 - Sep 2025 · 3 mos