Istanbul, Türkiye
Gürok brand relaunch
Managed project, developed strategic framework and wrote content for, oversaw the execution of; -Turkish Airlines Corporate Communications Booklet - 2019 edition -Turkish Airlines Brand Book Other companies/brands whose projects she contributes to in terms of brand strategy and content are: - Mey Alcoholic Beverages (a Diageo company) - Miles&Smiles (Turkish Airlines) - TOGG (Turkey's Automobile Enterprise Group)
1- Received on-the-job training on every aspect of digital brand communication at SEM Internet, Turkey’s first and largest independent data-driven marketing agency and Google Premier Partner. Immersed in the current state of the consumer digital marketing. Formed a fresh perspective on consumer insight collection and creative brand strategy development for "distinctly human" marketing that is driven by technology. 2- Explored Client cases to learn successful strategy and campaign execution via paid channels (Google, YouTube, Instagram, Facebook). Received technical orientations on Search Engine Optimisation (SEO), User Experience Conversion, Performance Marketing (esp. with Google Marketing Platform components), Omnichannel Brand Marketing, Programmatic Media Buying, Data Analytics and Consulting. 3- Analysed SEM Internet brand, delivered a new agency credentials presentation. 4- Wrote Google Partner Awards entry essays for 2018 and agency blog posts.
Client Services Director of Finansbank, Doğuş Otomotiv, Multi Development Türkiye, Sinpaş GYO • Managed agency’s key account Finansbank during a critical transition phase. Worked with Finansbank Corporate Communication, Personal Banking, Payment Systems, SMEs, Digital Banking, Private Banking and Customer Help Line. • Contributed strategically to Agency’s new business efforts • Worked to raise agency profile by writing foreign press interviews, articles, thought pieces, campaign features and agency web site content. Key Projects: • Finansbank Brand Campaign Bizce Mümkün “Rüzgar”, Follow-up “Getir Götür İsmail” • Finansbank “Bizce Mümkün” Internal Launch Initiatives and Big Event • Finansbank Brand Key & Brand Identity Book • Finansbank 25th Year Celebrations at Istanbul Park Formula 1 Grounds • CardFinans Güzelliği TVC Campaign with Doğa Rutkay • CardFinans cards design
Account Director of Unilever Knorr, Algida Carte d’Or, Lipton; PepsiCo Lipton Ice Tea • Gained in-depth experience on growing brands in Turkey, Africa and Middle East through crises and opportunities by developing strong creative ideas: Knorr’s “Naturalness” campaign originated from her team to become global best practice. • Attended regional meetings and TVC shoots in South Africa, Israel and Spain. • Negotiated production budgets, drew up annual agency scope of work & fee agreements. • Contributed in creative-business strategy workshops • Wrote effectiveness cases for Effie Turkey Award consideration. • Presented successful campaign cases at Bilkent University and Bilgi University. Key Achievements & Awards: • 2011 GOLDEN EFFIE for Sustained Success, Unilever Knorr “Naturalness” Campaign • 2011 SILVER EFFIE, Unilever Algida Carte d'Or Ice Cream Cakes "Müsaitseniz Bekleriz" • 2011 BRONZE EFFIE, Unilever Lipton Doğu Karadeniz Teabags “Horon” • 2011 SILVER EFFIE, PepsiCo Lipton Ice Tea "Hararetle İsteyiniz" • 2009 GOLDEN EFFIE Unilever Knorr • 2009 GOLDEN EFFIE Unilever Algida Carte d’Or Ice Cream Desserts • 2008 2 CRYSTAL APPLES Knorr Cup-a-Soup “Moms at the Office”