Belgium
Senior Marketing Manager with 20+ years international experience in marketing, strategic and operational business across different regions (DACH, EMEA, Global). Passionate about delivering innovation, change and success, turning great ideas into products. Curious, self-motivated and fast learner with a strong ability to think analytically, work on ambiguous problems and communicate solutions clearly. Key areas of expertise: B2C and B2B Marketing, Strategic Marketing, Product Launch & Innovation, P&L Management, Portfolio Management, Cross-functional Project Management, Consumer & Shopper Insight Research & Analysis, Marketing Communication & Media Planning.
• Lead one of the major categories of CooperVision’s EMEA contact lens business valued at over $500M. • Develop and lead regional portfolio strategies, ensuring consistent execution and commercial success. • Foster cross functional alignment with country teams to ensure full adherence to regional strategy and commercial guidance. • Drive market activation for product launches, upgrades and promotional initiatives, aligning global, regional, and local priorities. • Support long-time planning and regional forecasting process, including monthly forecast reviews with country teams.
• Responsible for development and implementation of marketing strategy & marketing activities for monthly contact lenses and lens care products (100 Mio.€); • Responsible for A&P Budget & monthly forecast; • Product Management (Product Launches / -Delistings, PL, Line Extensions, Price Strategy); • Development and implementation of Social Media-, PR-, Promotion- und Trade Marketing Activities; • Development, adaptation and allocation of Point of Sales Material (POSM).
• Responsible for growth and loss of Lindt tablet brands (Excellence, Lindor, Création, Edelbiter Mousse & Mousse au Chocolate) 70 Mio. € sales; • Analysis of market potential, share, performance, competition; • Marketing strategy development, implementation and revision; • Consumer promotion development, planning and implementation; • Working on new product development, launches and relaunches; • TVC adaptation; • Cooperation with research institutes, design, promotion and media agencies.
•Responsible for profitability and growth targets of German Easter business / 110 Mio. € sales; •Marketing strategy development & implementation; •Management of a complex product portfolio of more than 100 SKUs incl. 4 product categories (chocolate bunnies, eggs, gifts, specialties); •TVC development; •360˚consumer promotion concept development and implementation; •New product development / 10 new products per year; •P&L responsibility.
•Responsible for profitability and growth targets of German Easter business / 110 Mio. € sales; •Marketing strategy development & implementation; •Management of a complex product portfolio of more than 100 SKUs incl. 4 product categories (chocolate bunnies, eggs, gifts, specialties); •TVC development; •360˚consumer promotion concept development and implementation; •New product development / 10 new products per year; •P&L responsibility.
•Development of the international brand strategy related to all seasonal businesses on the international level (ca. 900 Mio.€ sales); •Development and implementation of the international guidelines for pralines and seasonal business; •Approval of project proposals and new product designs on the international level; •Assisting in preparation of international marketing meetings: Global Event of Marketing & Sales, Marketing Plan Dialogs, Lead Country Meetings.
•Development and revision of strategies related to assigned brands (Pemos / 24 Mio. € sales and Vernel / 15 Mio.€ sales); •Analyzing and reporting on the progress of instituted plans and programs relating to sales, profit and market shares objectives; •Coordinating agency activities relating to creation and execution of approved campaigns; •TVC development; •Work on new products launches; •Initiating market research for proper analysis of market potential, share, performance; •P&L responsibility.