Netherlands
With over two decades of rich experience in sales, marketing, cyber security and AI, I bring a unique blend of leadership, passion, and expertise to the field of cybersecurity. My career is driven by a deep-seated commitment to bringing together people, knowledge, and technology to create cyber-resilient environments for both users and organizations. Known for my energetic, focused, and highly motivated approach, I excel in building partnerships, multi disciplinary teams and sales channels. My professional journey encompasses a comprehensive spectrum of activities in marketing, sales, cyber resilience and communications. I have a proven track record of translating strategic considerations into successful implementations, underpinned by my in-depth international channel expertise. As the author of the 2017 number-one bestseller 'RESET!', I delve into collaboration, communication, employee wellbeing and cybersecurity. As a seasoned speaker, I regularly contribute to corporate events, webinars, and conferences, delivering keynotes that make cybersecurity and safe collaboration accessible and engaging. My specialties include developing new markets to enhance sales, solution selling, turning strategies into actionable plans, and leading partner accreditation and certification programs. I am adept at public speaking, branding, building a cyber-resilient organizational culture, and unveiling the human side of cybersecurity.
I wrote a practical leadership book together with Arko van Brakel on safely and responsibly integrating AI into organisations, with a strong focus on cybersecurity, ethics, privacy and human leadership. The book introduces the P-SEP model as a compass for boards, entrepreneurs and professionals who want to accelerate with AI without being naïve.
AI & Cyber Resilience in-house masterclasses with real impact. Hands-on, practical sessions that help teams use AI responsibly while strengthening cyber hygiene and resilience. Suitable for everyone from reception to C-level, with proven exercises and use cases that stick. Consistently, employees leave energized and very happy with the results.
I help leaders and boards make AI adoption safe, practical, and cyber-resilient. With ~20 years in consulting and board advisory (after NOKIA), I bridge strategy, culture, and security. During COVID-19, I spent three years as Crisis Manager ICT & Data Security at GGD GHOR Nederland, acting as a hands-on “professional troublemaker” to get critical systems, controls, and awareness in place under extreme pressure, while also tackling anti-fraud, threats against employees, and reducing risk from social engineering and insider threats. Through cybersecurity.vision, I deliver Cyber & AI masterclasses attended by 2,500+ professionals across 7 countries. I’m also the author of the management bestseller RESET! In early Q2 2026, I’m co-publishing a new book with Arko van Brakel on leadership, AI, and cybersecurity. If you’re looking to accelerate digital transformation without increasing risk, let’s connect.
Workshop host, keynote speaker, IT security evangelist. I speak on topics such as: (channel) marketing, sales, social media, digital natives communities, cybercrime awareness, cyber security, collaboration (#resetthebook).
GGD GHOR Nederland is the national umbrella organisation of the twenty-five Municipal Health Services and Regional Medical Assistance Organisations (GHOR). During the COVID-19 pandemic in the Netherlands, the Municipal Health Services have been tasked with setting up large testing and vaccination sites across the country. They also bear the responsibility for carrying out contact tracing.
At Outsight, we help high-tech companies successfully expand their businesses into Europe without the risks and costs of opening foreign offices and hiring local employees.