Dominik Eisterer

CEO | B2B SaaS | Event & Marketing Logistics | 15+ Years Building ayyah.com | Digital Transformation Leader | Zürich

Zürich Metropolitan Area

About

Most companies have digitized their finances, their CRM, their marketing — but when it comes to managing event and marketing materials, they're still running on Excel spreadsheets and gut instinct. That gap is exactly why we built Ayyah. I'm Dominik, CEO of Ayyah AG — a B2B SaaS platform that helps marketing and event teams digitize the full lifecycle of their promotional and logistical materials. Real-time availability, transparent budgets, streamlined ordering, and full visibility across locations and teams. My career started in the early days of the internet, moved through mobile technology and ticketing, and eventually landed where I'm most at home: building software that solves real operational problems for real teams. Over 15 years leading Ayyah, I've developed a deep expertise in product strategy, business development, and turning complex logistics processes into simple, scalable software. What drives me is the moment a client says: "We've been doing this manually for years — why didn't we find you sooner?" My strengths: - B2B SaaS product strategy & roadmap ownership - Event tech & marketing operations digitization - Business development and enterprise partnerships - Leading lean, high-ownership teams I'm always open to conversations about digital transformation, SaaS innovation, event technology, and partnerships that make the live communication industry smarter and more efficient. 📍 Based in Zurich | 🌐 ayyah.com

Experience

  • CEO at Ayyah AG
    Mar 2011 - Present · 15 yrs 4 mos

  • Product Manager Retail at Ticketcorner AG
    Sep 2009 - Feb 2011 · 1 yr 6 mos

  • Product Manager content & portal at mobile solutions AG
    Jun 2003 - Sep 2009 · 6 yrs 4 mos

    Responsable for all mobile content activities and responsable for the acquisition of all content for our distribution channels. Single point of contact for all content providers and appointed dealer for mobile solutions. I used to be the "Gatekeeper" for Swisscom Mobile as we were the outsourcing partner of the vodafone live mobile games platform.

  • Intranet Editor at Credit Suisse
    Jan 2003 - Apr 2003 · 4 mos

    Temporary engagement. Responsable for articles published in the Intranet.

  • Project Manager at update AG
    1997 - 2003 · 6 yrs