Greater Philadelphia
Eileen Thomas Cell: 484 716 4784 Strategic Sales & Business Growth Leadership Leading Top-Performing Sales Teams | Driving Strategic Growth | Empowering Transformational Change – Sales Executive with expertise in leading high-impact Regional/Zone/National Sales Teams, consistently delivering top-line growth and leading cross-functional teams at two Fortune 500 consumer goods companies. – Demonstrated success in sales leadership, talent development, and strategic management, driving breakthrough results across multiple channels and markets. – Expertise in various customer channels, including building materials, developers, architects, fabrication, design, home centers, mass retail, grocery, and specialty/independent retail environments. – Proven ability to develop and execute strategic sales plans to grow market share in highly competitive environments, leveraging strong retailer partnerships and insights into consumer behavior. Top Skills: Strategic Sales Leadership | Multi-channel Sales & Distribution | Regional Sales Management Team Development & Leadership | Key Account Management | Recruiting & Talent Development Customer-Centric Sales Strategy | Revenue Growth & Profit Margin Improvement | P&L Management Sales Forecasting & Budgeting | Product Launches & Brand Positioning | Retail Operations Market Expansion & Competitive Analysis | Change Management | Cross-functional Team Collaboration
Reports to the President of Caesarstone USA, directing regional sales of $100M+ across multiple channels and overseeing a team of 50+ employees, including 3 Regional Sales Managers. Highlighted Achievements: • Lead global projects including two major organizational sales pilot initiatives and collaborated closely with the President on high-level strategy. • Managed diverse sales channels including Residential, two-tiered distribution, Architects and Designers, Big Box (Lowes, The Home Depot and Ikea), New Development, Commercial, and Construction. • Grew overall sales growth by 11% in 2022 and 7% in 2023 through effective sales and marketing strategies. Achieved significant revenue growth by expanding product placement in key locations and managing a team of 50 Business Development Managers and three Regional Sales Managers. • Maximized revenue and average selling prices by following key company initiatives on a monthly, quarterly, and yearly basis. • Enhanced operational efficiency and maintain accuracy by forecasting and controlling inventory levels across four distribution centers. • Grew the Lowes channel (2024), up 368% above LY. • Grew the commercial channel of business (2024), up 7% above LY. • Developed and executed strategic corporate marketing and sales plans, while overseeing budgeting, cost control, and resource allocation. • Spearheaded professional development of the sales team, with a focus on enhancing business acumen and driving performance across multiple segments. • Successfully implemented regional account strategies, resulting in increased market share and profitability.
Responsible for managing $37M in annual revenue across 8 states and the nation’s capital, overseeing 24 direct reports and 10k+ sales accounts. Highlighted Achievements: • Key member of the corporate leadership team, driving both sales and customer strategy across the region. • Increased margins by 23% over the prior year and achieved three consecutive years of double-digit sales growth (including 38% in one year alone). • Converted a regional sales model into a more profitable direct sales structure, moving away from the long-standing stone supplier partnership and driving higher margin business. • Change agent for the organization to achieve break through sales results, upgrading talent and growing bench strength by nearly doubling the number of Business Development and Sales Managers. • Successfully implemented strategic sales plans, improving team accountability and setting clear performance expectations, driving team-wide commitment to ambitious goals. • Collaborated cross-departmentally to achieve premium brand positioning in the market, creating long-term relationships with major industry players and end-users.
Reports to the CEO and is responsible for managing strategy and sales to independent retailers, national showrooms, and eCommerce accounts. This role manages 13 direct reports and 9k+ sales accounts Highlighted Achievements: • Drove 43% of the company’s total sales revenue, achieving 9.4% sales growth and increasing margins by 4% year-over-year. • Contributed to high-level corporate decisions as member of the York Wallcoverings Executive Committee. • Developed York Wallcovering book plan subscription program to maximize customer experience. • Re-staffed 70% of regional sales force and implemented new eCommerce Sales Team. • Served as a customer champion, helping all departments understanding their importance in the success of the company.
Responsible for strategy sales process and execution. Lead of National sales team comprised of 6 Regional Sales Managers and their 54 direct reports. Highlighted Achievements: • Managed the development, launch, and implementation of operational processes of the Newell Rubbermaid and Levolor Direct Retail Teams. • Restructured Sales team in 2016 to create a Levolor Direct Sales Team to support Levolor products in Lowe’s and The Home Depot. Increased Levolor sales in Lowe’s by $7.5M or 9% in one year alone. • Developed and spearheaded plans for managing and retaining talent inside organization and for improving leadership strength.
Managed teams of Field Sales Representatives and Amerock Merchandisers across the Northeast. Responsible for growing sales in national accounts totaling approximately $60 million, including Lowe's, Home Depot, and JC Penney. Highlighted Achievements: • Supported development, launch, and operation of field sales team at Levolor-Kirsch Window Fashions. • Achieved the number one ranked region in the country in 2013, with Lowe’s custom sales up 15%. • Created “Focus Five” selling strategy used across the organization to grow sales in the targeted Home Depot stores by 10% above the national trend. • NE team achieved the highest selling event results in the country for 2012, over $415k, $100k more than 2011. These results were attributed to my targeted and strategic selling approach capitalizing on regional incentives.
Account manager calling on the corporate buying offices for 41 Boscov’s Department stores across 5 states and 21 Marburn Curtain Warehouse stores in 3 states. Negotiated buying terms, composed OARs, and developed promotional calendars for both accounts. Highlighted Achievements: • Sold and launched Kirsch’s complete custom program line into Boscov’s stores in 2005, while also expanding their current drapery hardware product lines. • Managed accounts of PA and NJ fabricators, distributors, and independent retail accounts. • Awarded the Sales Excellence Award from Newell Rubbermaid in 2004 for being the top performer on the national level.