Singapore, Singapore
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Directorship & Client Leadership • Lead overall client business, account strategy, and senior stakeholder relationships, acting as a trusted advisor to drive long-term brand and commercial growth • Provide clear leadership across teams and partners by setting direction, governance, roles, and ways of working, while overseeing scope, budgets, resourcing, and delivery health • Identify and unlock growth opportunities across accounts, while mentoring and developing account teams to build capability, confidence, and accountability Campaign & Integrated Delivery • Own end-to-end planning and delivery of integrated campaigns across ATL, digital, social, experiential, partnerships, and content ecosystems • Translate complex business challenges into clear briefs and structured workplans, partnering closely with creative, strategy, media, and production teams • Lead senior-level presentations, reviews, and evaluations to ensure work delivers against brand, business, and performance objectives
Directorship Perspective • Development of business strategy with relevant stakeholders • Worked with stakeholders on strategic development of ATL campaigns •Manage client account budgets from the initial negotiation, through the utilisation and reporting phases, both on a tactical campaign level as well as from a retainer level • Manage a team of direct reports to effectively deliver agency scope of work to clients Project & Creative Concepts Development • Lead the team to conceive and pitch inspiring branded content that translates client’s goals into compelling campaigns • Turn-Key campaign event planning & management for both ATL and BTL
Directorship Perspective • Development of strategic virtual activation business partnership internally and externally • Worked with stakeholders on the strategic development pivoting from offline events to online events •Manage client account budgets from the initial negotiation, through the utilisation and reporting phases, both on a tactical campaign level as well as from a retainer level • Manage a group of direct reports to effectively deliver agency scope of work to clients Project & Creative Concepts Development • Strategise virtual events for clients to pivot from offline to online event • Lead the team to conceive and pitch inspiring branded content campaigns that translates client’s goals into compelling Virtual Experiences • Turn-Key virtual event planning & management
Directorship Perspective • Development of strategies for clients and partnership with the agency • Provide daily partnership support and drive relationships with Key clients • Manage clients’ budgets from the initial negotiation, through the utilisation and reporting phases, both on tactical campaign level as well as branding categories • Manage a group of direct reports to effectively deliver agency scope of work to clients Project Development • Lead proposal generation and development of new ideas for the clients • Generate proposals, presentation and project costings • Responsible for the organic growth of the account(s) Business Development • Strategised and support Business Development team for new accounts pitching and presentations Internal Processes • Worked with stakeholders for a internal process audit to constantly upgrade and update I.P to provide better and higher efficiency level across departments
Was with VMSD Pte Ltd since 2015 on this dynamic and challenging work industry. Key accounts includes SMRT, Proctor & Gamble, GlaxoSmithKline for FMCG sector to Pernod Ricard Asia Pacific, Treasury Wine Estate, Bacardi, Remy Martin for Global Travel Retail clients. Financial Perspective Responsible for the organic growth of the account(s) Sales revenue of SGD2.5 million yearly.