WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
With over 15 years of experience in the marketing field, I am passionate about creating memorable and enjoyable shopping experiences for customers. I develop and execute effective marketing initiatives and strategies that enhance the brand visibility and customer loyalty of across the country. My core competencies include event management, marketing communications, social media management and business relationship management. I have maintained good business partnerships with movie distributors, licensed products, entertainment owners, and other stakeholders. I have also leveraged my digital marketing skills to increase the online engagement and reach, and to initiate new digital strategies to attract and retain customers. I am always eager to learn new trends and technologies in the marketing field, and to contribute to the growth and innovation of retail business.
Managed the department and staffs which included the customer service counter; Developed annual expenses and generated annual targeted revenue; Developed timelines and marketing strategies for mall rebranding and new positioning; Conceptualised, planned and organized events, promotions and activities with retailers; Implemented new content management that increased mall’s FB page like and Instagram followers.
Assisted manager to monitor revenue and expenses as well as day-to-day operation during the absence of manager; Assisted HQ Group Marketing on the SOP enhancement, cross mall event planning and execution and acquisition of Tropicana City Mall; Guided junior staffs on planning and execution of events, promotions and execution; Involved in the planning, re-positioning and re-branding for the mall; Managed customer service counter daily operation; Developed launch and monthly promotions on CapitaStar shopper reward program; Partnered with movie distributors, banks, TV stations, magazines, telcos etc; Acquired new tenants for casual leasing such as promotion spaces, advertisement panels, temporary kiosks, vending machines and pushcarts; Worked closely with agencies, printers and contractors on the development of campaign’s visual, festive decorations and events; Monitored/oversee set-up as per approved concept, design or theme; Implemented effective PR events to ensure consistency media coverage and exposure; Provided creative copy-writing on POSM and press release.
Involved in the planning, re-positioning and re-branding for the mall; Partnered with movie distributors, banks, TV stations, magazines, telcos etc; Acquired new tenants for casual leasing such as promotion spaces, advertisement panels, temporary kiosks, vending machines and pushcarts; Worked closely with agencies, printers and contractors on the development of campaign’s visual, festive decorations and events; Monitored/oversee set-up as per approved concept, design or theme; Implemented effective PR events to ensure consistency media coverage and exposure; Provided creative copy-writing on POSM and press release.
Planned and organised press conference and others PR related activities; Worked closely with local and international media to ensure the maximum coverage and exposure for the furniture fair; Planned, organised and executed events such as opening ceremony, welcome reception for media, get-together dinner with buyers, furniture design award and prize giving ceremony