Munich, Bavaria, Germany
I have 20 years of experience in senior leadership, communications and marketing roles for global corporations and the military. I have a track record in transforming, (re)-building and enabling global and diverse teams. I advise in strategic communications, crisis and transformation matters and support companies with navigating the defense & security sector including corporate resilience, defense readiness and identifying new business opportunities. My portfolio includes integrated strategies for stakeholder intelligence, engagement and campaigns, positioning of brands and executives and reputation management, all at the cross roads of the market, media and politics. I also work on the transformation and future ready setup of corporate affairs and communications teams. In a nutshell contact me, if you are exploring a new or adjusting your current market position such as entering the defense sector, if your business interests are affected by political, societal or media developments, if you need to raise the perception of your brand or your executive profile, if you are shaping the future of your marketing, communications or public affairs team.
-Leading the Corporate & Public Affairs team and the defense & security sector team -Advising clients on corporate resilience, defense readiness and market opportunities related to an entry into the defense & security sector -Supporting clients with powerful 360° stakeholder strategies including expertises such as corporate communications and PR, digital, campaigning, lobbying and political communications, data and analytics, reputation management, executive and brand positioning -Leading consulting projects and advising clients in various business sectors with a focus on industry and defense & security -Member of the leadership team of the Strategic Communications & Change consulting segment of FTI in Germany as Managing Director
-Member of the Executive Leadership Team of Group Communications -Lead communications for the H6 board division (Asia Pacific, Human Resources, Mergers & Acquisitions) -Built, enabled and lead the Group Newsroom (editorial and channels) for compelling content strategies on all Allianz channels to raise stakeholder trust -Crafted inspiring and relevant employee communications to create and preserve the loyalty and engagement of Allianz’s employees around the world -Accelerated business transformation through oversight of culture and change communications
-Transformed and led the Global marketing & comms team with focus on digital and data centric, fully integrated user journey close to business needs, moving towards performance driven MarCom -Consulted top management and partners on strategy, transformation and executive positioning, e.g. new brand design, webpage, 360° positioning around newly designed strategic innovation topics -KPI proven impact, e.g. significantly improved Google ranking on relevant keywords, doubled views on linkedin and webpage, increased overall brand awareness, improved positions in rankings, created business leads through marketing conversion with CRM -Developed and implemented MarCom strategy for new Sustainability & Climate practice, including branding, market launch, thought leadership and positioning including WEF and UN COP -Crafted and executed 360° content marketing strategy to achieve business goals and positioning of consulting services across 12 different industries and sectors, including media, speaking ops, developing Think:Act magazine into an award winning cross media magazine for C-level audience -Coordinated the global marketing approach for more than 30 countries
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-Member of the regional management team and spokesperson for Accor and all brands in Central Europe -Consulted and positioned top management, e.g. CEO positioning, several transformation projects such as "Asset light strategy", “new work” approach, integration of acquired new luxury brands -Created 360 degrees marcom approach by integrating different team structures and introducing business related KPI -Managed strategic and operational multichannel marcom in B2C and B2B with significant raise of brand awareness -Directed all crisis communications and crisis management activities -Lead public affairs/lobbying in coordination with trade associations -Introduced a new internal communications approach, including the launch of a new Intranet platform with an internal social network
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-Developed, coordinated and implemented media strategy and operations for weapon system projects of the Air Force in close cooperation with the defence industry, such as the introduction of the Eurofighter, EuroHawk and A400M -National and international media relations, including crisis communications
-Military training, university studies and several leadership positions