Erkki Huikuri

Cocktailkonsultti | Content & Cocktails | SEO | Branding | Growth Hacking | Lion

Helsinki, Uusimaa, Finland

About

Marketing Professional and Mixologist in one package makes me Cocktailkonsultti / Cocktail consultant and Head of Baarimikkojuhliin.fi - if you need to have a great party with awesome cocktails - just drop me a message. I am also an entrepreneur doing Search Engine Optimization (SEO) and Pay Per Click (PPC) for various companies. I also coach, educate and consult companies in digital marketing and branding. My main focus is in producing search engine optimized content for businesses. Contact me: 📧 [email protected] / 045-6524321 ⭐SEO: I am very enthuastic Search Engine Optimization believer and I have produced lots of content about it here in linkedin. You can easily find most of them by looking my activity and posts and searching: “Puhutaanko hieman hakukoneoptimoinnista?”. They are written in finnish unfortunately. I will be glad to check out if I can help your site to improve either technically or content wise. Or maybe you just need consulting about link strategy? ⭐PPC: I have done PPC marketing in Google and Social media for over one million euros in six different industries with good results. If you need to spend money on digital advertising that creates positive revenue instantly or in the long run with customer lifetime value, call me! ⭐Content Creation: Many companies have problem with good quality content. They know that content is the king and should be produced to show expertise of the company and employees. But every professional can’t have time or expertise to write out that content. I can deliver search engine optimized content that is based to 30-minute interview with your expert. ⭐Coaching & Education: If you or your team needs little boost on digital marketing just call me. I can do 1-on-1 coaching, workshops or even train your new recruitment to become a digital marketer. *Consulting: What to do next? Where we can have new customers to website? Is there something we could do? Call me and I will audit your site and help you to get more customers. 🔥If you need Speaker for your event I am avalaible! Just press Contact and send me a message!🔥 My strengths: E-commerce, Conversion optimization, SEO, PPC, Digital Marketing, Google Analytics, B2B marketing, Content Marketing, Growth hacking, Customer Experience, Branding, Sales & Social media, Magento 1 & 2.

Experience

  • Entrepreneur at Huipa Oy
    Feb 2025 - Present · 1 yr 6 mos

    Marketing: New Business & Digital Marketing - loivaagency.fi Cocktails: Head of everything - baarimikkojuhliin.fi Cocktail equipments: E-Commerce Manager - cocktailkauppa.fi Camper rentals: Head of maintenance - retkeilyautovuokralle.fi At Baarimikkojuhliin.fi, I lead our cocktail catering and training services – serving up mojitos, memories, and mixology lessons with equal flair. From company kick-offs to Christmas parties, we turn ordinary events into something worth toasting. "Bringing cocktail magic to corporate events, private parties, and anywhere where someone says, “We could use a bar here.” When I’m not holding a shaker, I’m co-building Loiva Agency, our digital marketing branch. It’s got nothing to do with cocktails (unless we’re A/B testing drink ads), but everything to do with smart strategies, solid execution, and making brands unmissable online. As for Retkeilyautovuokralle.fi – yes, we also rent camper van. And yes, you can enjoy your cocktail under the stars. And Cocktailkauppa.fi ? That’s where you go when you want to build your professional or home bar with quality equipment with reasonable pricing - we use these equipments at our gigs (a.k.a "mulla on täilläinen itsellänikin kotona..).

  • Chief Operating Officer & Cocktail Consultant at Baarimikkojuhliin.fi
    Mar 2024 - Present · 2 yrs 5 mos

    I work as the Chief Operating Officer at Baarimikkojuhliin.fi, where I’m responsible for delivering high-quality events and developing the cocktails that bring them to life. My unusual blend of roles — part bartender, part digital marketing consultant at Loiva — has earned me the delightfully fitting title of Cocktail Consultant. It captures both sides of my work: crafting great drinks and crafting great strategies. I also serve as our lead cocktail trainer, hosting workshops at our Malmi studio as well as on-site for clients. Whether I’m shaking cocktails or shaping customer experiences, my goal is always the same: to raise the bar, quite literally.

  • Digital- & E-commerce Lead at Loiva
    Feb 2024 - Present · 2 yrs 6 mos

    At Loiva, I am responsible for our eCommerce clients, with a strong focus on digital customer acquisition. My work centers around driving growth through search engine optimization (SEO) and search engine marketing (SEM), supported by strategic thinking and a holistic approach to digital performance. My background in the industrial sector and technical wholesale provides valuable insight that strengthens both my work and Loiva’s overall operations. I combine technical understanding, analytical decision-making, and digital marketing expertise to help our clients achieve meaningful and measurable results.

  • Entrepreneur at Freelancer Consultant
    Jan 2017 - Jul 2025 · 8 yrs 7 mos

    Working as an consultant in all digital marketing areas. Helping companies in creating digital marketing strategies, marketing planning and executing them. Also doing hands on development to different marketing channels like Google Ads, Facebook, Instagram & LinkedIn. Key expertise is in Analytics, Tracking, Search Engine Optimization (SEO), PPC, Social Media Marketing and B2B-Inbound marketing. My main focus is now producing Search engine optimized professional content for different industries. I also coach and educate people in all areas of digital marketing.

  • Yleiselektroniikka (6 yrs 2 mos)
    • Marketing Manager / Markkinointipäällikkö
      Apr 2020 - Mar 2025 · 5 yrs

      Head of marketing department @ Yleiselektroniikka. I'm in charge of strategic marketing, marketing planning, budgeting and making sure that everything goes as planned and goals are met. My main focus is in building even stronger brand for Yleiselektroniikka as an electronic components distributor for professionals. As an addittion to leading marketing in operationaI and strategic level, I am also still in charge of e-commerce sales, lead generation, inbound Marketing, PPC and SEO. I am also charge of most of the events and trade-fairs of YE.

    • Member Board Of Directors
      Apr 2020 - Mar 2024 · 4 yrs

      Member of Board of Directors. Joint work includes working in strategy level, budgeting, resourcing, compensating and overseeing that strstegic objectives are met.

    • E-Commerce Manager
      Feb 2019 - Apr 2020 · 1 yr 3 mos

      In charge of E-commerce sales, Lead generation, Inbound Marketing, PPC and SEO. I am also the main analyst of the digital customer data. Also leading role at brand building, marketing planning for industrial products, coaching product managers in marketing and social media.