Tashkent, Uzbekistan
Leading the Sports & Outdoors category at Uzum Market, responsible for strategy, assortment management, and profitability. • Develop and execute category strategy aimed at sustainable GMV and margin growth. • Manage assortment and ensure continuous portfolio optimization based on market insights and customer demand. • Build strong partnerships with 3P sellers to optimize pricing, commissions, and profitability. • Drive data-based decision making through deep category and performance analytics (GMV, margin %, RTO, retention, price index). • Lead and mentor a team of category managers, specialists, and interns — focusing on analytical development, negotiation skills, and process efficiency. • Collaborate with cross-functional teams (marketing, logistics, finance) to strengthen category visibility and overall customer experience. Passionate about category growth, team development, and process excellence in e-commerce.
Key Responsibilities • Owned end-to-end management of the FOOD category, defining category strategy, growth levers, and execution priorities. • Drove category-level P&L, delivering revenue and profitability targets across categories and key SKUs. • Led supplier management, including contract negotiations, pricing discussions, and ongoing performance reviews. • Established SKU-level performance frameworks, leading assortment optimization (launches, delistings, and portfolio rationalization). • Conducted market, consumer, and competitive analysis to inform category positioning and pricing strategy. • Owned inventory health metrics, including OOS control, inventory turnover, and stock optimization. • Assessed and approved supplier price increase proposals, balancing margin protection and competitiveness. • Prepared and presented data-driven materials for the Assortment Committee and senior leadership. • Owned promotional planning cycles, including sales forecasting, promo intensity control, and effectiveness evaluation. • Provided indirect leadership and cross-functional coordination across Trade Marketing, Procurement, Logistics, and Operations teams. Core Strengths & Analytics • Strong ownership of commercial KPIs: revenue, margin, LFL growth, markup, inventory turnover, stock coverage, and availability. • Advanced analytics and reporting expertise using Power BI, Excel (advanced formulas, pivot tables, VLOOKUP), and 1C. Key Achievement • Designed and scaled the category assortment matrix, doubling the category’s contribution to total company revenue from 10% to 20%.
Key Achievements • Led the launch of an automated price export process from 1C to external marketplaces (Ozon, Wildberries) and the company’s own mobile application, improving pricing accuracy and operational efficiency. • Designed and implemented an automated target stock level (TSL) reduction process for marketplaces and the internal mobile app, including OSH management, resulting in inventory turnover reaching target levels and a 50% reduction in write-offs.
• Optimized the automated replenishment process for the Vprok.ru online hypermarket, improving inventory efficiency and availability. • Streamlined SAP–EDI order integration, reducing operational friction and improving order accuracy. • Improved service level (SL) across managed categories to consistently exceed 95%. • Led the launch of the “Pirate Marmalade” project, driving a 4% increase in category traffic and a 1.5% uplift in category revenue.
Key Responsibilities • Managed end-to-end contract setup and coordination, including supply agreements, marketing contracts, and addendums, across multiple cross-functional approval stages. • Performed product setup and maintenance in the WWS system, ensuring data accuracy and timely launches. • Configured automated replenishment for new products and suppliers, accounting for regional demand and distribution specifics. • Reviewed and uploaded promotional deal sheets and regular product specifications. • Executed technical pricing setup, including regular pricing, promotional pricing, and markdowns. • Reviewed federal catalogs prior to print submission to ensure pricing and assortment accuracy. • Collaborated closely with cross-functional teams (Distribution Centers, Marketing, Quality Assurance, Finance, and Space Management) to resolve supplier-related operational issues. • Developed analytical reports for the FRESH category within the internal BI system (“VO”).