Üsküdar, Istanbul, Türkiye
Former psychological counseling student, media and communications enthusiast, singer-songwriter
Brands: Arçelik Pazarlama
• Develop and execute short- and long-term brand strategies to strengthen positioning based on market and consumer insights • Plan and manage annual and quarterly brand and campaign roadmaps • Lead agency collaboration including briefing, feedback, and end-to-end process management • Drive digital presence and brand visibility across owned and paid channels • Oversee social media content strategies, performance analysis, and influencer partnerships • Monitor and analyze campaign performance, translating data into actionable insights • Conduct market, competitor, and consumer research to identify growth opportunities • Work with research agencies to measure brand awareness, consumer behavior, and campaign impact • Actively contribute to new product development and go-to-market strategies • Manage product launches including positioning, pricing, packaging, budget, and timelines • Track brand health and performance through defined KPIs • Collaborate cross-functionally with sales, trade marketing, and internal stakeholders to support brand objectives • Own brand and campaign budgets, ensuring optimization, efficiency, and accurate reporting
Brands: Egon Zehnder, Savola Foods, FOMO Cihangir
Brands: Swedish Chamber of Commerce, Hotel Caeli, Katre Island Hotel, Delondra, Rotana Hotels, ÜÇGE,