Istanbul, Türkiye
Led a data-driven team of 5 operating with $xx mio yearly budgets focusing on user acquisition and engagement leading to a 10x growth in MAU, 4x increase in daily sessions, 5x increase in daily downloads (Top 10 Turkey 2020 - AppAnnie). Optimized user acquisition and reengagement campaigns with the use of channels such as Google Ads, Facebook, Twitter Ads, Ironsource, Vungle, Liftoff and a range of marketing partners. Collaborated with product, business intelligence and creative teams to improve marketing and user flows in order to assist paid campaigns.