Istanbul, Türkiye
I am a Data Analyst and Dashboard Developer with a strong background in data-driven decision-making, marketing analytics, and product insights. With experience spanning across media, entertainment, and mobile app industries, I specialize in transforming complex datasets into actionable insights that drive growth, optimization, and strategy. Over the past several years, I’ve designed and maintained automated dashboards in tools like Looker Studio, Tableau, Metabase, and PowerBI, integrating data from diverse sources such as Google Analytics, Adjust, Firebase, Ad network panels, and internal databases. My expertise includes SQL, Python for Data Analysis, BigQuery, and Airflow, allowing me to build scalable data pipelines and ensure accurate, reliable reporting.
•Design and maintain dashboards in Looker Studio using diverse data sources including Ad network panels, Firebase, Google Analytics, Adjust, and internal databases. •Deliver insights and reports to Performance Marketing and Product teams across multiple apps, tracking key KPIs such as CPI, CPC, CAC, ROAS, LTV, Conversion Rates, and Retention Rates
-Perform data analysis for Performance Marketing Team across multiple apps, tracking vital KPIs (CPI, CPC, CAC, ROAS, LTV) and others for all regions & apps and campaigns. -Managing and optimizing multi-platform advertising campaigns, ensuring balanced spending and ROAS goals. -Creating and maintaining dashboards for Performance Marketing team on Looker Studio using various data sources as network panels, Firebase, Google Analytics and Adjust. -Collaborating with Product team on A/B testing to drive data-informed marketing strategies. -Delivering actionable insights to stakeholders, facilitating strategic decision-making across app portfolio.
-Developing and updating dashboards on Metabase and Data Studio for various teams, including Content, Sales, Finance, and Product. -Collaborating with Product team on roadmap prioritization, metric creation, and providing insights for creating product enhancements, while also creating & updating & reporting sales and conversion funnels for Account Managers and Marketing teams across 13 regions. -Enhancing and maintaining databases through task writing, bug reporting, and coordinating with development teams, along with conducting user acceptance testing (UAT) for database improvements.