Türkiye
Strategic Brand Marketing Manager with 12+ years of experience leading global brand strategy and omnichannel campaigns across luxury, aviation, and fashion. Proven track record in driving brand awareness and ROI through data-driven digital transformation and AI-supported optimization. Recently completed specialized research at Boğaziçi University on the benefits of AI in Cyber Crisis Management for Corporate Communications.
-Managing overall digital marketing strategy of İGA İstanbul Airport, İGArt and İGA Hub Brands -Developing communication plans for the brand portfolio, working closely with Brand teams to guide priorities -Leading digital campaigns via media agency -Monitoring media planning & buying agency. Form online-offline media strategy and managing the ATL and BTL -Managing social media campaigns, content calendars, maintain the company's content, among many other tasks -Leading digital agency. Creating & executing digital communication assets for all online channels of İGA including website. Ensuring ROI of investments with high quality support -Coordinating digital marketing activities & influencer communications -Coordinating PR focusing on press and digital PR communication with influencers
Under Turkiye Promotion Group (TPG) established by the legislation of Ministry of Trade; turkiyetanitimgrubu.org - Managing B2B and B2C communication campaigns and activities for Turkey, Discover the Potential brand in 8 Coremarkets; USA, UK, UAE, Russia, Germany, China, France and Italy - Leading both quantitative and qualitative market research for Turkish export products’ perception and reputation in 6 core markets; USA, UK, Russia, Germany, France and Italy - Organizing agency relations for PR; Ketchum, Mercury and Ogilvy, ATL; Gliese, Social media; AFİ, Media buying; Mindshare and Media audit; Yurddas&Partners - Creating strategic digital partnerships & projects with digital influencers to promote Turkish export products and sectors - Managing strategic sponsorship with DHL Türkiye for ‘Made in Türkiye’ project of special Hygiene product kits’ international shipments during Covid-19 period - Establishing and inspecting brand guidelines for Turkey, Discover the Potential country brand; http://www.turkeydiscoverthepotential.com/ - Managing fair related communication activities for the global trade fairs including national participation of Turkey; Have managed Expo Beijing 2019, China International Import Expo 2019 and Innoprom 2019 Ykeaterinburg on field. - Allocating yearly budget and marketing plan of Turkiye Promotion Group (TPG)