Istanbul, Istanbul, Türkiye
Strategic marketing leader with a strong focus on innovative content, influencer-driven growth, and conversion-focused execution. Experienced in crafting integrated campaigns that combine creative storytelling with performance marketing to drive measurable business outcomes across digital platforms. Known for building and scaling influencer ecosystems through high-impact collaborations, exclusive partnerships, and creator-led content strategies that grow engagement and turn audiences into active users. Skilled at leading cross-functional teams, using data to optimize performance, and delivering culturally resonant narratives that drive results. Passionate about shaping how brands connect, influence, and grow in an ever-evolving media landscape.
Responsible for yearly marketing strategy planning, ensuring alignment with business goals and growth objectives. I manage end-to-end vendor relationships to optimize operations and drive cost efficiency while overseeing marketing budgets with a strong focus on maximizing ROI and effective resource allocation. My role requires close collaboration with cross-functional teams, including community, esports, creative, and operations, to deliver integrated campaigns that resonate with our audience and support our strategic initiatives. Working closely with Chinese colleagues, I streamline processes and enhance project execution across diverse markets. I lead and mentor the marketing team, fostering a high-performance culture with a proven track record of success. Additionally, I conduct detailed reporting using complex metrics to support data-driven decision-making and continuous improvement. Reporting directly to the EEU Publishing Director, I provide actionable insights on marketing performance and strategic recommendations that contribute to the company’s long-term growth and success.
Managing a collective of university students that are planning their careers in the communications and gaming fields. Managing projects ranging from; graphic design, website building, social media management, user management and tournament design.
Turkish Pro is a platform for Turkish FPS players to launch their careers and showcase their skills. We provide a roadmap for players to get an opportunity to play in a professional team. Created a fully automated system where players can log in through multiple API integrations, create their profiles, receive appropriate roles on our discord server and start playing. Administered a total of 27,000+ players, 500+ games and 1000+ live support requests daily. Supervised a team of 30+ staff. Brokered and secured any potential and future sponsorship agreements, drafted contracts and executed more than 10 sponsorship deals.
Part of the team that launched Joygamestore.com, an e-commerce site created for players to earn points and claim prizes as physical items. Collaborating with the marketing manager to design and execute engaging campaigns that influenced purchase behavior and increased customer loyalty. Managing daily content updates, feedback collection, and analytics reporting for an upcoming project that aimed to enhance user experience and satisfaction. Creating content that appealed to our target audience and aligned with our brand identity.
Engaged in daily trading activities within the Turkish Stock Market. Conducted fundamental financial analysis of companies listed on Borsa Istanbul (BIST). Managed a personal portfolio of stocks, utilizing strategic investment techniques to maximize returns. Monitored market trends and made data-driven investment decisions. Achieved consistent growth within my portfolio through a comprehensive understanding of market dynamics.