Istanbul, Türkiye
Digital Lead Product Manager with 8+ years of experience driving innovation across diverse industries such as technology, e-commerce, fintech, and telecom. Proven ability to leverage knowledge of Artificial Intelligence, SaaS platforms, and mobile & web applications to deliver user-centric solutions. Successful track record in managing Agile/Scrum projects in a global scale and experience building a tech startup from ideation to exit.
Managing PDP (Product detail page) and Review products. Also managed multiple products and led three distinct product teams across Marketing Technologies, including Traffic Growth (Performance Marketing, SEO, CR), and the SaaS Data Platform at Hepsiburada. Hepsiburada is the leading e-commerce company in Turkey, which connects around 50 million unique customers with 100,000 active merchants and 200 million SKUs.
Managed the New Business & Channels’ launch and growth of Vodafone’s “TOBi” product. TOBi is NLP & Generative AI empowered Chatbot & Voicebot / Digital Assistant that is serving to 25M Vodafone customers in Turkey. It has 10M+ MAU and 30M+ Monthly Conversation Count as of 2024. Led the team of 15 to meet strategic goals, and alligned with Vodafone Group. Set KPI' s and defined strategy & actions to maximize user experience and revenue. Launched innovative TOBi features such as TOBi Voicebot (Conversation with the voice feature), TOBi & Generative AI. Managed the growth after launching TOBi in different channels & businesses such as TOBi in Web (vodafone.com.tr), TOBi in Whatsapp, TOBi in Vodafone Mall (ecommerce channel of Vodafone) and TOBi in Vodafone Business (First B2B Sales Chatbot in Turkey).
Softtech is Turkey's leading IT firm and subsidiary of İşBank (Turkey's largest private bank). Managed end-to-end product lifecycle of the AI empowered Softtech SuperApp Platform in an agile environment. SuperApp platform is a SAAS platform that allows mobile applications (SuperApp candidates) to open their existing capabilities to the developer ecosystem and enables 3rd party developers to develop mini applications (mini apps) using these capabilities. SuperApp Platform is developed especially for large- and mid-scale enterprises in sectors such as banking, ecommerce and telco, which demand to take leverage the power of their existing user base. It helps to take advantage of virtualization for simulating hardware functionalities to create a virtual ecosystem just in a single application. Our platform have competitive features such as an Internal Payment System, Mobile SDK, Low-Code Editor, QR Simulator, Messaging, Platform Analytics and a Consent Management system, which keeps the user consents in a private database. Acted as the “CEO of Product”, managing features, priorities, positioning to maximize the success of the product. Taking ownership of all product management functions including product roadmap, requirement specifications, competition analysis, and pricing. Collaborated with a cross-functional team, which consists of product architects, developers, marketing and sales managers both from Softtech, and Softtech China. Participated as a member of the core team during development, including research, requirements definition, metrics analysis, UX, implementation, testing, and launch efforts. Envisioned the technical capabilities that allow potentially millions of customers and thousands of 3rd party developers, to seamlessly interact with platform experiences. Applied a data driven approach to evaluate metrics and OKRs to drive decision making. Analyzed platform analytics to improve the user experience and KPIs.
Managed the AI-empowered RidePRO & Smartspin products and Doctus AI Smart Platform (SAAS). Contributed to all elements of product management from product development to market analysis, strategy and financing, and ensuring that the company's vision was followed. Worked with a cross-functional & multi-national team; trained and mentored junior colleagues and collaborated with the engineering team to develop the platform. About Doctus AI: DoctusAI brings deep learning & machine learning to quality control in the Manufacturing, Logistics & Transportation industries. By using advanced algorithms and utilizing Artificial Intelligence, Deep Learning, ML and Computer Vision, Doctus AI products increase error detection accuracy in manufacturing and reduce production costs. In the Logistics & Transportation industry, we obtain correct information about the drivers with our AI-empowered cameras and analyze driving errors with our behavioral tracking system to prevent potential accidents. (Data-driven decision making). We also provide extravehicular safety with our object detection algorithms with the help of our camera tracking system.
Managed sellers’ market-entry strategies (Amazon.com.tr, Amazon EU-5 and FBA TR). Involved in FBA TR Launch. Consulted multiple firms from various marketplaces on Amazon including Turkey, UK, Germany, Netherlands and UAE. Managed the firms’ operations and financing, built market penetration strategies and developed business plans for them to gain a competitive edge over market competitors, resolved their various problems. Made an individual financial planning & analysis project with account managers in Amazon Luxembourg Office. Worked closely with product management, sales, marketing, merchandising, business development, customer service and other key internal teams to increase sellers’ experience & performance.