Lars Eegholm

Chief Commercial Officer | International Business Executive | Growth, Market Expansion & Commercial Transformation | Board Contributor

Copenhagen, Capital Region of Denmark, Denmark

About

International executive driving growth, transformation and market expansion across mobility and consumer-driven industries. 25+ years of leadership experience spanning commercial strategy, organizational scaling and international business development. My career has been defined by building and scaling businesses in complex and competitive environments — translating strategy into execution, strengthening commercial performance and developing organizations capable of sustainable international growth. I operate with full value-chain understanding, combining strategic direction, operational leadership and commercial accountability. Currently serving as Chief Commercial Officer at MATE.Bike, I lead global commercial strategy, market development and revenue growth initiatives across established and emerging markets. My focus is on creating scalable business models, expanding international market presence and positioning brands for long-term competitiveness. Alongside executive leadership, I contribute at board level, supporting strategic governance, growth strategy, market expansion and organizational development. I bring a pragmatic, commercially grounded perspective to board work, balancing long-term value creation with executional discipline. I have extensive experience within evolving mobility ecosystems, including subscription-based and alternative ownership models responding to changing consumer behavior and new market dynamics. Beyond business, I am actively engaged in humanitarian initiatives supporting the delivery of medical aid and equipment to Ukraine — reflecting a strong belief that leadership carries responsibility beyond corporate performance. I am motivated by opportunities to lead organizations through growth, internationalization and transformation — particularly where strong strategy, commercial execution and leadership alignment are decisive success factors.

Experience

  • Chief Commercial Officer at MATE.
    Jan 2026 - Present · 6 mos

  • Chairman Of The Board at Vilh. Nellemann Handelsselskab A/S
    Aug 2019 - Present · 6 yrs 11 mos

  • Company Owner at LE Consult ApS
    Jan 2019 - Present · 7 yrs 6 mos

  • Board Member at apriside
    2018 - Dec 2025 · 8 yrs

    A SaaS business, that helps manage operations, improve efficiency and reduce project costs.

  • Chief Executive Officer at SteamRex
    Sep 2020 - Nov 2025 · 5 yrs 3 mos