Safety Harbor, Florida, United States
►Trusted leader, results-focused facilitator, skilled navigator who works across all levels, functions, and regions to build alignment and strengthen marketing and sales capabilities above industry benchmarks. Fluent in English and Intermediate Spanish. ► Define priority improvement opportunities by assessing current marketing maturity, practices, and staff competencies. Customize and institute improved concepts, practices, and tools that enable and align robust strategies with tactical optimization. Improve employee competencies by designing marketing academy curricula and courses and delivering customized training programs. ► Deliver financial impact by scoping and facilitating key marketing and innovation projects to effectively apply best practices. Drive projects to completion by leveraging versatility, persistence, and follow-through. ► Success in multiple businesses and regions including agriculture, polymers, bio-industrial products, nutrition health products, printing products, chemicals, and specialty technologies. Key Competencies include: ■ Project Management ■ Marketing Strategy & Planning ■ Pricing & Profit Management ■ Market & Business Analysis ■ Customer Experience ■ Channel Design & Management ■ International Experience ■ Training Design and Delivery Available for consulting engagements as well as part time opportunities, please contact me directly at [email protected]
Responsible for supporting business needs, increasing marketing and sales capabilities, and improving financial results. Directed and coached 8 marketers to support business projects. Reported to global director, marketing and sales excellence, and Latin America regional marketing director. ■ Developed and implemented standard holistic marketing process corporate-wide, including concepts, best practices, job-aids, and web-accessible tools that served as foundation for company's marketing academy and training curriculum. ■ Developed and delivered customized marketing training and workshops, spanning myriad topics to 200+ leaders, professionals, and cross-functional teams that advanced competency test scores from mid to top tier position vs. benchmark companies. ■ Recognized by President, DuPont Latin America for advancing marketing effectiveness and delivering bottom-line results across multiple businesses and countries. ■ Scoped and led 20+ marketing and sales projects, delivering over $200M in benefits from better segmentation, targeting, and marketing mix design, net price increases, cost-to-serve reductions, and route-to-market optimizations. ■ Supported 10+ diverse cross-functional industry teams to develop more coherent, better aligned goals, strategies, and execution plans, delivering $150M in new revenue.
Collaborated with business leaders to define and execute key marketing and sales projects. Reported to global marketing director and Latin America regional director. ■ Increased polymer PTOI 4% by analyzing Latin America food and beverage industry, re-positioning product portfolio, and optimizing product-customer pricing. ■ Led Fluorochemicals global customer segmentation, targeting, and value-based pricing initiative, increasing annual earnings $25M. ■ Analyzed and optimized distribution channels for several Latin America businesses, improving sales coverage, increasing channel profitability, and enhancing distributor sales capabilities. ■ Implemented CRM sales operations improvements, improving sales forecasting, reporting, and integration of functional objectives and strategies.
Instituted marketing and product development best practices to advance corporate-wide innovation results. Directed 7 consultants to support business needs. ■ Led company-wide assessment of corporate innovation capabilities that identified gaps and issued improvement actions to 13 business presidents and CTO. ■ Facilitated numerous venture teams including high performance glass, hygienic coatings, soy-based beverages, alternative energy, and engineering polymer applications, reducing project cycle-time 40% and enabling $20M of new revenue. ■ Led business development for bio-based materials and personal care market, identifying new opportunities and activating needed technology programs with Central Research.
Managed strategic planning and financial management of new business development. Reported to director, new business development. ■ Developed fully-funded alternative energy business by leading venture team's development of business case and market-entry strategies and helping to define needed technology plan.