Woudenberg, Utrecht, Netherlands
My strength lies in building new departments, starting new initiatives and successfully implementing changes that contribute to business results and allow for the growth of teams and individuals. I do this in an enthusiastic, creative, and pragmatic manner, embracing new paths to achieve set goals. For me, open-mindedness is a core value: I believe in the power of collaboration and leveraging the ideas, knowledge, and expertise of both internal and external stakeholders for truly making an impact and achieve sustainable results. I’m at my best in an ambitious, ethical, and results-oriented work environment where honesty and respect for everyone's qualities and their contribution to the goals are central. An environment where not only the organization grows, but also the individuals within the team are given the space to develop and reach their full potential. My DISC profile? The ‘Motivator’ 🟠, with a balance between the red ‘Leader’ 🔴 and yellow ‘Inspirator’ 🟡—focused on both people and results. 👉 I am open to a new challenge in an innovative B2B SaaS environment where my product marketing, general marketing, and sales experience play a significant role. Let’s build together towards growth and innovation! 🚀 Curious? Let’s meet over a cup of coffee ☕. Who knows where it might lead us!
Responsible for the strategic direction and execution of marketing initiatives to drive growth and enhance brand visibility across global markets within strategic and budgetary boundaries. This included among others corporate, field, product, content and partner marketing strategy, all inbound and outbound marketing programs to drive traffic and customer acquisition throughout the entire buyer journey. My role involved building and managing a high-performing marketing team, developing comprehensive marketing strategies and strategic partnerships to ensure competitive positioning. Results include: - Yearly double-digit growth of sales qualified leads & sales funnel contribution, through multi-channel demand generation campaigns and tactics. - Grew the team from 2 to 8 members, overseeing recruitment, training, and performance management. - Developed & executed go-to-market strategies to diversify market focus from chemicals to other industries and enter new markets to drive global growth. - Created value propositions for our core products, new releases, strategic partner solutions and new markets, while adhering to trends and themes in the market (such as sustainability, energy transition, ML & AI). - Built key partnerships and conducted in-depth trend analyses, enhancing market visibility and credibility, increasing the value of our solutions, expanding our footprint among customers, and keeping the company at the forefront of industry developments. - Implemented and maintained a state-of-the-art marketing TechStack, including SalesForce, HubSpot and latest AI tools.
Responsible for corporate, field, product and partner marketing in the BlueCielo global organization. Leading the global marketing team in the execution of integrated marketing campaigns for lead generation, brand awareness, sales support and expanding the company's global footprint. Evangelist and go-to expert for Asset Lifecycle Information Management and the BlueCielo solution offering. Introduced “Global Integrated Campaigns” for lead generation, made the transition to digital marketing, and focused on improved online customer experience. All marketing activities are monitored from online impression, through qualified leads to closed opportunities. Overall result, as reported through our Marketing KPI report: • 25% increase in leads created and qualified (net new names to our database) • from zero transferred leads to 12 sales opportunity per month • Increase of deal size per generated sales opportunity, in all our key verticals • Continuous growth of social media followers in LinkedIn and Twitter Other initiatives executed: development of value assessment consultancy, ROI tool for the website, online price calculator, implementation of our transition from concurrent to named licensing, responsible for all marketing tools and platforms, release of a new Self Service Center for customers and partners.
Fully responsible for all BlueCielo product lines, their positioning, management of the full product release lifecycle (market assessment, specification, development and utilization). I participated in many customer engagements, built structured feedback loops, harmonized technology and explored business opportunities. Typical activities as competitive, market and trend analysis, business case creation, development progress meetings licensing & pricing, internal and external training, marketing collateral and strategic customer presentation were part of my role.
Starting as business consultant with one application engineer, we quickly grew the services department into a team of 12 people, growing the annual services revenue in 2 years’ time from € 80.000,- to € 2.2 million. The consultancy method developed at Greenock was introduced for successful implementation of our solution. In this role I reported to the CTO, the department was handed over to an new services manager to allow me to move to the position of Director Product Management.
Business development evolved into business consultancy as a result of the organizational change within BlueCielo for indirect to direct sales. The full solution portfolio for owner operators in the process and power industries needed to be positioned and proposals made. In close cooperation with direct sales managers I helped to win key industry leaders, such as Shell, Total, Huntsman, MSD, Bluewater, and Flowserve. Besides supporting the entire sales process, making the quotes and implementation plans I also acted as project manager to successfully complete the projects (in all cases in time and on budget). In this role I reported to the CTO.
After an extensive market research, BlueCielo decided to focus on the process industry through integrating the engineering information management platform BlueCielo Meridian with the market leader, MRO Maximo (later purchased by IBM). As business development manager I was responsible for specifying the key capabilities of the integration, coordinating the R&D developments, made all the go to market materials, developed and provided internal and external training session (our own channel and the MRO sales team), presented the solution to customers (on-site and at tradeshows), made implementation plans and acted as project manager. Product has been launched under “Maintenance & Engineering Connected” and was adopted well in the market. This development formed the basis for today’s success of the BlueCielo organization. In this role I reported to the VP Sales & Marketing.
In this role I was responsible for all the indirect sales activities in Portugal, Spain, Italy and France. I supported the sales partners in their go to market activities and sales meetings, positioning our solutions and closing deals. Through rationalization of the pipeline and verification of the sales approach, good deals were closed and partners were made more successful. In this role I reported to the VP Sales & Marketing.
Started as consultant CAD training and moved within two years into the role of Business Unit Manager crowing the annual revenue from € 40.000,- to € 1 million. In 1999, also became the Manager for the Process & Power Business Unit, selling the AutoPlant plant design suite from Rebis (later acquired by Bentley). Within a year the annual loss of € 300K was turned into a profit of € 400K. After some organizational changes, I became the Technical Manager in January 2001 and together with the Sales Manager we were responsible for daily operations, reporting to the CEO (holding director). As technical manager I was responsible for all technical consultants, education and support department. In this role I was responsible for the commercial, technical and organizational change to turn Greenock into a professional consultancy organization, providing tailored solutions to optimize engineering related business processes