Edwin Yeung

About

Commercial and brand executive with a strong track record leading growth across luxury, fashion, accessible luxury, and sport businesses, including Cartier, I.T, Swarovski, and adidas. Experienced in driving strategy, P&L performance, merchandising, marketing, and retail execution across regional and local markets. Known for combining analytical rigor with commercial judgment, leading diverse teams, and delivering sustainable business results through disciplined execution and strong stakeholder alignment.

Experience

• Cartier (7 yrs 10 mos)
  • Regional High Jewellery Director, Asia
    Jun 2024 - Present · 2 yrs 1 mo

  • Director, Regional High Jewellery Merchandising, Asia
    Sep 2018 - May 2024 · 5 yrs 9 mos

• Associate Brand Director at I.T
  Aug 2017 - Sep 2018 · 1 yr 2 mos

• Head of Planning and Analysis at SWAROVSKI
  Oct 2015 - Aug 2017 · 1 yr 11 mos

• adidas Hong Kong (6 yrs 8 mos)
  • Senior Manager Brand Marketing - Sport Performance
    Apr 2015 - Sep 2015 · 6 mos

  • Marketing Manager - Sport Performance
    Sep 2014 - Mar 2015 · 7 mos

  • Category Merchandising Manager - Sport Performance
    Feb 2009 - Sep 2014 · 5 yrs 8 mos

• Marketing & Operation Manager at Ecko Distribution Limited
  Jan 2007 - Feb 2009 · 2 yrs 2 mos