I transform user insights into market impact. I have led global product development and managed $400M+ portfolios, delivered well over $1B in new product revenue through innovation, customer insight, and disciplined execution. I am a Design Thinking leader trained to launch market innovation, who specializes in building high-performing teams and developing category-defining products. I have worked together with global leadership teams to build winning Go-To-Market strategies across Amazon, Direct-to-Consumer, and retail leaders Home Depot, Lowe’s, Ace Hardware and Walmart. A trusted partner to senior leadership, I contribute to growth strategy, investment decisions, and business transformation initiatives. CORE STRENGTHS Product & Portfolio Strategy Define product vision and roadmaps based on customer insight, balancing breakthrough innovation with disciplined investment. Physical + Connected + Digital Product Leadership Deliver superior product experiences—from new to world products that excite customers to digital products that drive engagement, retention, and recurring revenue. P&L Ownership Optimized product portfolios for profit by focusing on system selling and led the Direct-to-Consumer business aligning decisions with revenue growth, profitability, and long-term scalability. AREAS OF EXPERTISE Innovation User Experience (UX) Product Strategy & Vision Portfolio & Platform Strategy E-commerce & Direct-to-Conusumer Product Lifecycle Management Global Product Leadership P&L Ownership Go-To-Market Strategy Direct-To-Consumer Corporate Strategy & M&A CAREER HIGHLIGHTS Displaced the global market leader with the Daredevil™ platform, generating $30M+ annually for over a decade. Built direct-to-consumer ecosystems from the ground up, creating a multi-million-dollar revenue stream and reshaping go-to-market strategy Primary patent holder for R2P2 and Fast Change systems; inventor of the Versa™ cleaning platform
Owned strategy, product portfolio, new product, and full P&L for emerging Direct-to-Consumer ecosystem building it from zero to multi-million-dollar revenue business. Reporting to the president led both the Direct-to-Consumer and Customer Experience (CX) organizations, managing a team of 15 people.
Led business transformation, business critical projects, and increased innovation by launching UX & Design Thinking Innovation framework. Partnered with the executive leadership team to drive market definition, growth strategies, and cross-functional alignment.
Led global product management organization of 14 across North America and Europe supporting a $400M portfolio. Partnered with engineering, marketing, design, and supply chain teams to deliver disruptive market innovations. Delivered $1B+ in new product revenue and high EBIT growth through category-defining tool platforms including Versa™, Saw-Max™, Multi-Max™, and Rotary Tools, strengthening global market leadership position.
Led a $200M accessory product segment, managing strategy, development, and commercialization. Introduced breakthrough product platforms including Daredevil™, Nailkiller™, and Blue Granite™, generated more than $100M annually in new product sales.
Global product marketing leader responsible securing placement and distribution in 4200+ home centers, significantly increasing market share.
Managed national retail accounts across the United States and Canada including The Home Depot, Canadian Tire, Ace, and Walmart resulting in three years of double digit growth.