Taguig, National Capital Region, Philippines
Over nearly five decades in international B2B sales and commercial leadership, I've learned that winning customers and understanding why they bought aren't always the same. That distinction matters particularly to founders who have worked hard to develop a solution and secure their first paying customers. Through Musiak Consultancy, I work with Founders of growing B2B companies to examine what their customers value, how they make buying decisions, and which commercial practices genuinely help win worthwhile business. We review current opportunities and past customer wins, separating what people believe happened from what the evidence supports. Sometimes the priority is strengthening the Founder's own approach to discovery, qualification, and engagement with decision-makers. Sometimes it is preparing to hire salespeople or helping an existing team win business without relying on the Founder for every important conversation. The starting point is the same: understand what is working, what remains uncertain, and what could be improved before deciding what to repeat. My work begins with a focused three-week Founder Revenue Review. It examines immediate opportunities, selected customer histories, and the company's commercial approach, then identifies practical priorities for the following 90 days. The objective is to make better commercial decisions and build a more repeatable way to win the right customers. My background is primarily in enterprise B2B technology, including sales leadership in the Philippines and many other international markets. I work directly with Founders and keep the advice independent, practical, and grounded in evidence.
Responsible for all Paperspace Philippines Revenue Generation activities, as well as Revenue Goal Achievement
Responsible for AsiaPac Marketing and Sales initiatives, including Revenue Achievement.
Manage all Operations of Kaizen Leadership Asia including Presales, Discovery, Proposals, Project Management, Customer Management, Customer Experience, Webinars, and BootCamps, in addition to supporting the vision of the CEO/Co-Founder